Internetiturundus - interneta mārketings - internet marketing

Singer Vinger was the band I saw last night in the grounds of Rakverre Castle and pretty good they are too !

Hard to pin them down to a category.

Not quite punk, not art rock. Let’s just call it predictably individual rock ‘n’ roll.

Anyway I liked them.

They reminded me at times of The Clash and, Hardi Volmer’s (the lead singer and talented film director, animator etc.) little dances were definitely amusingly Morrissey’esque.

They teamed up with other Estonian rock band Ultima Thule, who are not bad, but perhaps a bit mainstream for my tastes.

So why the title of the post: Nothing special? “ei midagi erilist” in Estonian

Well, that was the name of rap song they wrote in 1983 or perhaps even 1982.

If that’s true and it was recorded pre-87 then it could be the first recorded rap track in the world, which would no doubt annoy Chuck D of Public Enemy who I think previously held the claim to fame of being the world’s first rapper.

Check out Singer Vinger and other Estonian music .

STOP PRESS: (self comment) What a load of Rubbish !

Blondie released Rapture in 1980… of course, I still have a copy and before that we had Sugarhill Gang’s Rapper’s Delight in 1979….

What was I thinking ? doh

Sorry folks, I must have been in the sun too long

I better stick to talking about internet marketing stuff for a bit….

I have said before that we welcome competition so it’s great to see another company offering SEO services.

The new kids on the block are Netiturundus and I just had lunch with Fred and Mart (seem like nice people) whilst they told me some of their plans.

It seems as though there are going to focus on building small search engine friendly websites as well as offering search engine optimisation services per se.

We wish them well and to anyone else planning to enter the internet marketing space here in Estonia we say:

“Come in, the water is lovely”.

Business is growing and more and more Estonian companies are looking to gain competitive advantages online.

If you know anyone else in Estonia offering internet marketing services then let us know

NOTE: We have not used Netiturundus services and so we cannot endorse them, however I feel confident that they will be an ethical white hat SEO company, so we are happy to promote them.

Speakers so far for Eturundus! 6 on September 7th, 2-5pm

1. Jukka Blomqvist from Olde Hansa Restaurant
2. Ants Lusti from Leo Express
3. Daniel Vaarik from Hill and Knowlton
4. Epp-Kristina Keerov from EMT
+ ?

Location: Sõprus Cinema, Old Town, Tallinn, Estonia

The loose theme of Eturundus! 6 is THE BIG PICTURE.

How will Estonian marketing and communications professionals take advantage of the opportunities (and cope with the threats) that the new technologies offer ?

Speakers will share their experiences, views and predictions.
Speech descriptions to follow.

The event will be followed by PeaToit! 3 - to network and socialise over a beer or two

PeaToit! 3 will be held at ??? and is free and open to everyone, even non-delegates.

Eturundus! 6 is supported by Saldo Magazine, mail2market and Mindmap.ee

Tickets will be 295 eek and 195 eek for EVEA members (plus tax)

Some tickets will be given free to business students, charities and ex-speakers.

Booking form is not ready yet but you can pre-book by sending an email to e6prebook @ altex . ee

Please give the name and email address of each delegate.

Thanks and see you there I hope

PS The speeches will almost certainly be in Estonian

I have selected a few quotes from this story (at the excellent B2Bonline) I just read about Grey Direct deciding to rebrand as G2 direct and digital.

The BIG PICTURE is getting clearer I hope…

“Ogilvy did that a long time ago with Ogilvy Direct becoming OgilvyOne, combining direct and interactive,” Andrew Frank, research director at Gartner.

“There’s still a debate going on whether Internet and online media is an evolutionary change, or a revolutionary change that will disrupt a lot of the traditional agency business,” Frank said. “A name change doesn’t necessarily begin to address that question.

“The real story behind the story is the convergence of sales and advertising on the internet,” he said.

He added the Internet is a medium that is transactional and has branding power.

Those two worlds within agencies need to come together, he said.

“The agencies need to figure out a way of organizing themselves that does not create silos around the type of medium,” Frank said. They need to figure out new ways to divide up the market. Media is no longer a good way to create divisional structures.”

Thankyou Frank and of course it’s disruptive.

The internet is disrupting and disintermediating just about everything we can think of from the real world.

Bring it on

In the article: Joe Celia, chairman-CEO of G2 Worldwide, said the companies under the G2 brand are all dedicated to what he calls “activation marketing.”

“Every communication solution that we deliver is designed to create some level of action or interaction with the consumer,” Celia said, in a statement.

My comment: hey Joe, start with your own website. It sucks as a transactional medium (it might be great for branding - no comment - not my area of expertise) and you could do with some link building and seo too by the way.

Get real. No doubt Grey (G2) are great at some stuff but pretending they “get it” with a slick rebrand will not cut it with people who understand how the internet works. But hei-ho it’s a move in the right direction I guess

Hi there all
the spam bots have been driving me crazy especially these Poker ones from Germany who hit us with 10-20 comments a day.
We have been receiving up to 50 spam comments in a single day so….

temporarily at least you will have to register to comment or post.

Sorry, we hope to have a more elegant technical solution to block them soon.

Comments welcome

1. INTERNETITURUNDUSE UUDISED JA SOOVITUSED
2. PEATEEMA: SEO: Otsingumootorile optimeerimise protsess
3. ALTEX’I UUDISED

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1. Internetiturunduse uudised ja soovitused
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Eturundus! 6 tulemas

Millal? 7.septemebril kell 14-17.
Esinema on lubanud tulla:
Epp Kristina Keerov EMTst, Daniel Vaarik Hill & Knowltonist, Ants Lusti Leo
Expressist.
Saadame seminari kohta lähiajal veel lisainfot - niipea, kui on selgunud
toimumiskoht.

Seni on Eturundus! toimunud Reval Olümpias, aga nüüd otsime uut kohta.
Okupatsioonide muuseum on liiga väike, Teletorn on liiga kaugel…
Võibolla on lugajatest kellelgi häid ideid, kus võiks toimuda järgmine
Eturundus!

Saatke oma ettepanekud think at altex.ee
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Kutsusime oma lugejaid ja ajaveebnikke kirjutama meie blogis

Senini on oma tekste meiega jaganud Rain Rannu Mobist :
Kuidas mobiiliteenustega Internetis raha teenida?

ja ajakirjanik Kristjan Otsmann : 5 soovitust hea firmaveebi loojale

Kui teil on mõtteid või soovitusi internetiturunduse teemadel, mida
soovite teistega jagada meie blogi vahendusel, siis olete teretulnud seda tegema.

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Reklaam
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Saurus lasi välja tasuta versiooni populaarsest veebi sisuhaldustarkvarast
Saurus CMS eesmärgiga pakkuda eraisikutele, mittetulundusühingutele ja
väiksematele ettevõtetele kvaliteetset kodumaist tarkvara. Saurus CMS Free
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Vaata lähemalt Saurus CMS Free kohta

Saurus CMS sisuhaldustarkvara on kasutusel üle 400 veebisaidi ja
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Uus kasutaja ja arendaja suhtlusfoorum

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15 PRAKTILIST NÕUANNET VEEBILEHE TEGIJALE

Neid on ehk varem lugenud esimestel e-turunduse seminaridel käijad inglise
keeles, aga kordame siin nõuandeid nüüd eesti keeles.

1. Veenduge, et kõik, kes võiksid ja saaksid linkida teie lehele, seda
teeksid. See aitab saavutada paremat kohta Google, Delfi ja Neti otsingu
nimekirjades.
2. Lisage igale lehele originaalne ja täpne pealkiri ja sisu lühikirjeldus.
Selle alusel hindab otsimootor teie lehe sisu vastavust otsingule.
3. Lisage oma veebilehele sisukaart. See aitab külastajatel ja
otsingumootori programmidel………

…edasi loe siit

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2. PEATEEMA: SEO: Otsingumootorile optimeerimise protsess
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Edukat otsingumootori optimeerimist ( SEO) mõjutavad mitmed tegurid.
altex marketing tunnustab 6 põhilist tegurit, mis määravad
otsingumootori optimeerimise edu.

1. SEO planeerimine ja strateegia
2. Otsinimekirjadesse kaasatus
3. Sisu optimeerimine
4. Linkimine
5. Struktureeritud protsess SEO jaoks
6. Konversiooni tõhustamine

Loe kogu artiklit siit

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Reklaam
Baltic Business News (BBN) toob lugejateni
reaalajas Eesti, Läti ja Leedu majandusinfo inglise keeles.

Uudiste kvaliteedi tagavad enam kui 200 Äripäeva ja tema Läti ja Leedu
sõsarlehtede ajakirjanikku. Et mitte põrsast kotis osta, saab teenusega
nädalase prooviperioodi jooksul tasuta tutvuda.

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3. altexi uudised
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1. Maret Kuresoo liitus altexi tiimiga, teretulemast Maret
2. Sam Michel liitus altexiga, teretulemast Sam
3. Meil on rõõm taas teatada uutest klientidest.
Alustasime koostööd rahvusvahelise analüütikafirmaga Cambashi

“Kuna Cambashi laiendab hoogsalt oma infotehnoloogia ja tööstusuuringute
turgu, teame me, et uuele turule sisenemise juures on väga oluline leida
usaldusväärne ning paindlik partner.
Baltikumis õnnestus meil üks selline leida - see on altex marketing.”
Kathy Strachan, konsultant

“Oleme altexiga mitme projekti juures tihedat koostööd teinud.
Hindame nende edumeelset lähenemist, samuti suurt rahvusvahelise turunduse
kogemust.”
Siim Vips, Modera , tegevjuht

Meie klientidest ja partneritest saad veel lugeda siit

Marketingi Instituut alustab sellest sügisest rahvusvahelise
programmiga “Strategic marketing and sales”. Programmi koordinaatori Karin Kiviste
sõnul on tegemist on Soomes Marketingi Instituudis juba aastaid eduka
kursuse Eesti tarbeks adopteeritud versiooniga, mille eesmärgiks on tõsta
Eesti juhtide konkurentsivõimet suhtlusel välisfirmadega. Programmi
ülesehitus on eelkõige praktiline ning koosneb kolmest moodulist -
strateegiline turundus, müük ja kommunikatsioon ning kuidas leida ja olla
ise leitud interneti vahendusel.

Robin Gurney altexist osaleb programmis internetiturunduse lektorina.

Eturundus! events are about emarketing and the next one is coming soon.

So far three speakers have confirmed and we are waiting on one more… so the loyal audience for these events do not have to listen to me again !

The three are:

1. Epp-Kristina Keerov from EMT
2. Daniel Vaarik from Hill and Knowlton
3. Ants Lusti from Leo Express

When? September 7th 2-5pm approx. followed by networking snacks and dronks (PeaToit! 3)

Where? Central Tallinn to be advised - original suggestions welcome

How much? To be decided but probably 250 eek + tax with some free tickets and/or discounts for students, charities, micro companies and ex-speakers.

See you there.

If you really want to book a ticket now before we have more details then you can contact me
robin at altex dot ee and I will give you the bank details for your payment.

Alternatively if you speak Estonian you can get them here ..scroll down.

Oh yes!
Oh yes!

We (altex employees) are now the proud owner of 10 Estonia v England football tickets

6 June 2007, come on, hurry up !

Who do you think I will be supporting?

Yeah, right

PS We have got tickets for all the others games too

CGM or UGM (user generated media) is marketing’s new black.

The key attraction is marketers’ ability to monitor, track and therefore respond “appropriately” to consumer conversations about, and opinions of, their brands.

Throw in blogging as a key influence of opinion and the viral effect of that and hey presto ! you have a powerful medium.

A company’s ability to make decisions can only be enhanced by listening to the moans, groans and praise for their and their competitors’ products and services.

In Estonia we are yet to see CGM really take off but if we look across the pond at the good old US of A we get a glimpse of the future…

Brands ask consumers to help them generate ads -cool, but for how long will they do it (essentially) unrewarded?

And be careful CGM can explode on your face.
Look at GM campaign for the SUV Chevvy Tahoe:

GM asked internet users to make video ads within strict guidelines, but some people took the “ok’d” images and turned them against their owners.

22,000+ ads were created - wow but a huge 16% were negative.

“We anticipated that there would be critical submissions. You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.” Chevrolet spokeswoman Melisa Tezanos told the New York Times.

Now this bad CGM is not necessarily outwieghing the positive effect of the good stuff but a company needs to know how to cope with it before going down the CGM dream road.

Just look at what happened to DELL after mishandling Jeff Jarvis . DELL HELL (PDF)!

Oh dear !

DELL were burying their head in the sand about a complaining customer’s valid issues.

No DELL NO ! Listen, engage, react and treat customers like humans…

Max Kalehoff, vice president of marketing for Nielsen BuzzMetrics says :

“Practice common sense ethics. Be a champion of the consumer. You can no longer market a product that sucks. Consumers talk to one another. Search engines are becoming not just ways to find data on the web but powerful enablers or facilitators for passionate information seekers. As a result, it comes down to less tolerance by the consumer. Consumer respect is an emerging theme here. Advertisers need to understand WOM (word of mouth) and the interaction and process and flow surrounding it.”

It seems pretty obvious that person-to-person conversation facilitated and monitored by genuinely caring brands will be the CGM of the future.

CGM WILL be integrated into normal / traditional marketing research and furthermore it will stretch into all areas of marketing, product/service creation, advertising and even sales too.

As I have said many a time: Find out what your customers want and…give it to them. Simple. (Not quite so simple but still the right thing to do)

I leave you today with wise words from Mark Tutssel, worldwide chief creative officer at Leo Burnett ad agency:

“Marketers must learn to let go of the control they think they have over their brand…. Once consumers have interacted with brands they will not go back to being shouted at by marketers.”

Consumer Generated Media is hugely powerful but not something to jump into lightly. Think before you leap, prepare carefully, keep the customers needs and desires uppermost in your mind at all times.

Good luck, get it right, like Converse, AUDI and Cadillac did and you will be very pleased with the results and never look back….

Marketing will never be the same again

E-consultancy.com interview with Rok Hrastnik about the joys of RSS

I am a “fan” of both e-consultancy.com and Rok who spoke at one Eturundus! event here in Tallinn (and not because we share a similar taste in facial hair)

The interview answered these RSS-related questions:

1. You are a huge enthusiast of RSS. What are the basics?
2. Can you sum up the opportunities for businesses?
3. How big is RSS at the moment? Can you help separate hype from reality by giving us an overview of RSS usage / adoption (by consumers / businesses)?
4. Are there any early success stories to share?
5. Many online publishers will be used to sending out newsletters or alerts by email, but how can RSS be used in conjunction with email?
6. How do you track RSS usage? What sort of metrics are there? Any suggested tools to help people do this?
7. Can RSS be used as an advertising medium? Should it be used in this way?
8. Which companies do you think are leading the way in the deployment of RSS?