Internetiturundus - interneta mārketings - internet marketing

Things are really starting to take off here at altex: we have been working with some great Estonian companies and despite the fact we do not have a dedicated sales or marketing person we are BUSY.
And there lies the problem we have.

As “the boss” my time is increasingly spent on things where I do not add the most value to the company.
What I want to focus on are key client relationships, development of new partnerships and markets and the bringing to market of several services that we have had planned..for ages.

I just can’t do it all and despite the excellent team we are building here there is a big person missing..is that you?

This is who we need:

Head of Estonian Operations / Estonian MD / Senior Partner…call it what you want.

start date ideally may/june 2007

trial period 3-4 months.

trial period salary: net 15-20k based on 5 days per week
after trial period : net 20-25k based on 5 days per week

plus:

become a board member after the trial

on target bonus to be agreed based sales /profit generated

“free” shares in the company after one year

after 6 months right to buy a percentage of the shares of the company for “a very low price compared to our value”

Duties and expectations:

to further build and motivate altex’s team in Estonia to produce profitable internet related work in a harmonious atmosphere

to generally make sure we have enough work for a motivated bunch of talented people

to develop the strategic consultancy side of the business

you would be expected to bring in new clients through your contacts and be able to (or learn to) advise them on internet (as part of integrated marketing) strategy, website content strategy and website promotional strategy.

to build good relationships with advertising and PR agencies that leads to them outsourcing internet stuff to us

to raise awareness of the value of SEO in estonia and cement altex’s position as the number 1 SEO provider

to work with Peeter Marvet and Tõnis Hinnosaar to develop the Google Analytics service in Estonia and to establish altex as the first GAAC www.google.com/analytics/support_partner_provided.html in the Baltics

to be the face of altex in Estonia and represent us at events (get speaking opportunities) , blog, write and distribute PR to further build on altex’s reputation

to further encourage altex staff and clients that it’s time to experiment - but in a structured and measurable way

to keep altex in the black and see sales revenue grow from quarter to quarter

to attract new forward thinking clients and staff

to feedback on market situation and push for new products and services to be developed

to organise processes to improve the altex administration and service quality generally (we can’t just be the best we have to be perceived to be the best too)

to understand that we are a small company seeking investment to grow further and take steps to assist in that

to help identify acquisition opportunities

to improve E! events

to be generally, flexible and open-minded enough to do whatever is required to help a small ambitious company grow. In other words you will sometimes need to do the smallest tasks to help make deadlines etc.

to understand that our marketing, PR, IT etc. budgets are limited - you will have to think smart and spend low.

etc etc you get the picture

Note that I will still be a full time member of the company and will focus on new business, new products/services, partner development, creating revenue streams from outside Estonia, key client handling.

The right person will have 100% support for all activities and decisions related to the Estonian market.

We would probably ask for a non-compete clause for at least 6 months after leaving the company i.e. that you do not join or create a company that competes with altex’s primary services

Phew!
Well there we go.
As you can see we are a transparent company, we have nothing to hide and no-one to fear.

If you think this role suits you or someone you know then please get in touch with me personally.
100% confidentialy is assured.
Your approach will be a private one-to-one conversation until mutually agreed and then the others involved in altex will be consulted.

I am really tempted to go to Blogging 4 Business 2007 but time is my enemy.
If anyone else reading this is going from Estonia then buzz me and persuade me to join you?

Its not just about blogging (more about the effects of social media on business in general) and the agenda and speaker list look great.

More tickets for sale for England v Estonia ? but anyway watch out England, anything is possible:

Kuna oleme oma blogi vahendusel aidanud juba nii mõnelgi ettevõttel e-turundusega seotud spetsialiste leida ja vahendasime ka eelmisel nädalal ühe tööpakkumise, otsustasime seda võimalust nüüdsest oma klientidele lisaks ka laiemale avalikkusele pakkuda.

Kui sinu firmas on vaba ametikoht, mis on seotud e-turundusega, näiteks veebidisaini, e-maili turunduse, kasutussõbralikkuse, veebianalüüsiga, otsingumootoriturundusega, online PR’ga, online reklaamiga jne., saad seda altexi blogis tasuta reklaamida

Lihtsalt saada oma kuulutus koos kontaktandmetega Robinile (robin at altex ee) ja me paneme selle üles (jätame endale õiguse keelduda kuulutuse üles panemisest).

Teenus on lõpp-kasutajatele tasuta. Kui oled agentuur, siis esitame arve.

Lisame blogisse postitatud töökuulutuste lingid ka oma uudiskirja, mida loevad üle 500 e-turundusest huvitatud inimese.

Märtsi lõpus toimub Londonis järjekordne Emetrics konverents, kuhu plaanib ka altex uusi teadmisi koguma minna. Veebianalüüs on kahtlemata üks internetiturunduse võtmevaldkondi, mille oskuslik kasutamine annab suurepäraseid tulemusi. Oluline on oskus eristada relevantset statistikat, millele tuginedes kaalutletud otsuseid teha. Info kogumiseks saab kasutada erinevat tarkvara, mille datat võib edukalt üksteisega kombineerida. Näitena võiks tuua siinkohal Google Analyticsi, millega on meil suured plaanid ja Feedburneri.

Emetricsit võib pidada oma valdkonna maailma juhtivaimaks konverentsiks, kus jagavad kogemusi ja õpetussõnu oma ala tipud. Ei saaks öelda, et pärast agendaga tutvumist teatavat aukartust ei tekkinud. Samas peab mainima, et oodatav auditoorium ei koosne ainult kogenud ekspertidest, vaid ka vähesema kogemusega huvilistest nagu räägib Robbin Steif (seda küll San Franciscos toimuva ürituse kohta, kuid teema on sama).

Mida ootan ürituselt? Kõige olulisemana tooks esile soovi suurendada oma teadmisi veebianalüüsi efektiivses kasutamises turunduskampaaniate läbiviimistel. Samuti long run perspektiivis nippe-trikke veebikeskkonna arendamise kohta (mõõdikute väljatöötamine, monitooring, eesmärkide püstitus jne).

Esinejate nimekirjast leiab näiteks:

• Matt Banks, Lloyds TSB Consumer Banking
• Jim Sterne, Target Marketing
• Sam Michel, chinwag
• Russel Gould, MyTravel

Konverents leiab kindlasti altexi blogis ka tulevikus täpsemat kajastamist ja on oodata nii mõnegi huvitavama mõttetera tutvustamist meie lugejatele.

Lõpetuseks soovitan lugeda, milliseid muudatusi veebianalüütikas ennustab aastaks 2007 Avinash Kaushik, kes on muide ka üks Emetricsi esinejatest.

NOTE: Reval Hotels is one of altex’s favourite clients and is progressively experimental and increasingly successful with its internet marketing activities.
Their team is great to work with and I have no doubt this would be a great opportunity to “shine” for the right person.
Apply now before it gets sent to the CV sites and pls mention you saw it on the altex blog.
Thx
Good luck.
Robin

INTRODUCTION

Reval Hotels is the leading hotel chain in the Baltics and operates nine hotels: four hotels in Estonia, two in Latvia and three in Lithuania. Reval Hotels are looking to expand in the region, operating two brands: Reval Hotels and Reval Inn, employing 1200 people and reporting a turnover of €70 million.

After the launch of our new website early this year, we are expanding the e-commerce team and are looking for a highly motivated, creative person to join us.

JOB DESCRIPTION

Position: e-Marketing Manager

Subordination: Director of e-Commerce and Revenue Management

1. Objectives

The e-Marketing Manager will be responsible for e-distribution activities relating to Reval Hotels’ and Reval Inn’s own sites. The e-commerce manager will conceive, implement and monitor e-marketing activities, online branding, coordinate and communicate with other departments to ensure the maximum amount of quality traffic and resulting sales are driven through the online channel.

2. Areas of Responsibility

2.1 Strategise, plan and execute e-marketing, merchandising, and promotional campaigns for the online travel product sites
2.2 Create, monitor, and optimize destination market-focused business plans based on customer demand, segmentation, market research, inventory assortment, and market dynamics.
2.3 Business planning activities will include defining objectives, creating the concepts, and working with cross functional team to execute the tactical plans.
2.4 Research, evaluate, negotiate, implement and measure success of marketing efforts including keyword campaigns/paid search, advertising and other opportunities.
2.5 Develop and execute marketing messages to increase traffic and conversion.
2.6 Manage overall process for e-mail campaigns from start to finish including management of outsourcing partners.
2.7 Develop seasonal product launches in collaboration with Sales, Marketing, and Revenue Management based on customer research and merchandising expertise
2.8 Analyse package sales, placement and products to solicit [better] offers from hotels and steer traffic to higher selling packages in order to increase sales
2.8.1 Use this data to create a more standardised product using tags: “stay for 3 nights, pay for 2”
2.9 Manage corporate content (i.e. corp. information, corp. banners, corp. offers), monitor and follow up with suppliers’ optimisation and web analytics for all of Reval Hotels’ and Reval Inn’s websites.
2.10 To ensure that the websites are aligned to the overall marketing programmes in terms of customer acquisition, retention and referral.
2.11 Manage all e-communications with customers in a way that supports the overall brand values.
2.12 Web navigation – entry points track and analyse.
2.13 Suggest and adjust strategy in cooperation with Director of e-Commerce and Revenue Management to improve and learn from various e-marketing efforts.
2.14 Monitor single image branding on all sales websites (including IDS, GDS and others) follow-up with hotels for improvement.
2.15 Create, select and liaise with partners to join our affiliate program
2.16 Create and implement a successful linking strategy with partners, as well as internal text links to improve navigation.
2.17 Proactively follow up of all our partners (SEO and other affiliates)
2.18 Select and implement mobile technologies as part of the sales and marketing toolbox.

3. Skills and Competencies

3.1 Bachelor’s degree in related field (marketing, advertising, media or similar) or equivalent experience.
3.2 Experience in creative marketing in any of the following fields: direct marketing / e-marketing /e-commerce.
3.3 Understanding and experience in business planning and implementation of strategic and tactical projects.
3.4 Attention to detail as well as problem-solving, research, analytical and organisational skills.
3.5 Strong interpersonal and communication skills, as well as the ability to work effectively in a team.
3.6 Must be proactive and have the ability to be a self-starter.
3.7 Fluent in English (written and oral), required. Russian, Finnish language proficiency is a plus.
3.8 Interest in or experience from the tourism industry is desired.

please send your CV and application to

Laidi.Ranisoo at revalhotels.com by 16th of March

Detsembri keskel tundus korraks, et tulevik jõuab kohe-kohe kätte, kosmosereisid muutuvad elu normiks ja Eesti domeenidelt kaovad juba lähiajal mõttetud piirangud (nagu näiteks see, et ettevõte saab omada vaid üht .ee domeeni, eraisikud saavad endale vaid nimi.pri.ee domeene jne). Otsa tegi lahti Kristjan Otsmann Eesti Ekspressis, kes kirjutas:

Jaak Lippmaa eestvedamisel viiakse teist aastat ellu olulist .ee domeenide haldamise reformi. “Me ei piira [pärast reformi] enam domeenide hulka isiku kohta, laiendame domeeniomanike ringi füüsilistele isikutele ja seame sisse vahekohtumenetluse selleks, et lahendada sellise liberaliseerimise käigus vältimatult tekkivaid vaidlusi,” lausus ta. Muudatuste kõige suurem ja nähtavam osa on domeeniregistris domeeni hoidmise aastatasu, mille suurust veel pole kokku lepitud.

Põhjalikult seletas plaanitavad muutused lahti Zone.ee blogi: EE domeen vabamaks ja tasuliseks!

.ee tippdomeeni administraator Endel Lippmaa lubas detsembris, et “loodab jõuda reformiplaani avalikustamiseni detsembris või hiljemalt jaanuaris”. Täna on käes 8.märts, 2007 ja kuulda pole mitte kõppugi. Kuluaaridest kostab, et hea plaan on sumbunud erinevatesse kooskõlastamistesse… Lootus sureb viimasena, aga oleks viimane aeg liberaliseeriv reform läbi viia.

This one is sure to cause a bit of controversy.
I mean who would have thought that a Russian language website was the most popular site in Estonia?
Is it?
MSN at number 3?
YouTube at number 7?
and Google catching up fast on Neti?

Can we trust the Alexa Top 100 Estonian sites list?
Enjoy

Viimase aja turismistatistika näitab, et Eestis kogub järjest tuure siseturism. Ka maailmapraktika kinnitab, et suurem osa reisimisest toimub tegelikult üpris kodu lähedal ja kaugemaid ning eksootilisemaid sihtmärke külastatakse üldarvudes siiski vähe. Reisifirmad ja nende kodulehed on aga miskipärast pigem just välisreisidele keskendunud. Kiire surfimine Eesti suuremate turismifirmade kodukatel annab kinnitust, et nädalalõpureise Lääne- ja Saaremaa spaadesse või suusareise Lõuna-Eesti turismitaludesse eriti just ei pakuta.

Selles valguses oli põnev lugeda uudist, et USA-s avas “uksed” turismifirma nimega 71Miles, mis keskendub vaid Põhja-Kalifornia turismimaastikule. Turumahud on seal muidugi natuke Eestist erinevad, kuid põnev spekuleerida, et millal tekib Eestis vaid siseturismile keskenduv nii eestlasi kui välismaalasi püüdev reisisait. Äkki on selline juba olemas ja mina lihtsalt ei tea?

Lõppu sobib värske uudis sellest, kuidas Eesti maailma majandusfoorumi 2007. aasta konkurentsivõime alusel koostatud turismisektori edetabelis (TTCI) 28.koha saavutas. Kohe Kreeka, Jaapani, Malta ja Iirimaa järel.

According to a recent posting on Problogger here are the main reasons why people unsubscribe from RSS feeds (see below).

What surprised me is that “too many posts” was the main reason…not too few, or poor quality content.
I guess that shows you can blog too much.
Enjoy.

* Too many posts (the post levels are too overwhelming)
* Infrequent Posting (or the blog is effectively dead)
* Partial Excerpts Feeds
* Blog Changes Focus (too much off topic posting)
* Too many posts that I see elsewhere (Redundant, Repeated or Recycled News)
* Uninteresting Content
* Irrelevant Content
* The Blogger’s Ego - Too much self promotion
* Low Quality Content -
* Too many posts that are too long
* Negative blogging
* Feed Errors - Especially when a Feed Reloads the latest 10-20 posts every time
* Offensive Content/Personal attacks/Discrimination
* ‘infomercials’ (too much selling)
* Blog Titles that Don’t Tell what the post is about
* No or Poor Formatting in posts
* My own interests as a reader change
* No Longer Useful or Valuable
* Too many links in the text and not enough content
* Advertising