2008 May

E!UK seminari materjalid on avalikus veebis kättesaadavad!

Posted in Internet Marketing, Eestikeelsed postitused, Konverentsid, Turundus by Krissu on the May 28th, 2008

E!UK e-turunduse seminari materjalid (audifailid ja ettekannete pdf-id) on nüüd altexi veebis, e!turunduse arhiivis kenasti olemas.

Nii et kel jäi seminar vahele või on soov oma mälupilti värskendada, saab neile nüüd vabalt ligi. Tasuta, nagu ikka, kõigile, nagu ikka. Tahaks vaid meenutada, et autoriõigused on endiselt kehtiv mõiste ning kommerts-eesmärkidel kasutamise puhul palume selleks luba küsida!

Muide, järgmine E! üritus saab kõigi eelduste kohaselt toimuma E!Usability sildi all (ning võtame pikalt ja põhjalikult ette kasutajaharjumused veebilehtede tarbimisel) ning leiab aset 14. augustil. Pange kalendrisse ristike kirja!

Vaata lisaks: E!turundus arhiiv

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Uued tuuled bränditurunduses: kogukonna-turundus ja kuulamine

Posted in Internet Marketing, Eestikeelsed postitused, Media, Turundus by Krissu on the May 28th, 2008

Viimase aasta (ehk isegi kahe jooksul) on enamikel kommunikatsiooni- ja turundusseminaridel kerkinud üles küsimus: kas traditsiooniline turundus on oma aja ära elanud?

Mida päev edasi, seda enam näib see väide vett pidavat. Vana hea haavelmeetod, kus kasutajaid reklaamiga “pommitatakse” lootuses, et küll “keegi ikka pihta saab”, on oma aja ära elanud ega lase investeeringutelt oodatud tulemit saada, halvemal juhul aga lõpetab tugevate miinustega.

Kõige enam puudutavad need muudatused just kaubamärgi tuntust ehk imagoloogilist turundust.

Kõlab kahtlaselt? Aga vaadake kasvõi Google’t, millest on aastakümnega kasvanud maailma kõige suurem bränd – ning nad ei reklaami ennast. Üldse.

Oleks ka üsna keeruline ette kujutada teleklippi, mis kutsuks üles “Google’t kasutama”, sest nad on “number 1 otsingutes” seetõttu, et “teevad kõike õigesti” või mõnda teist sama ümmargust teesi, mõnes muus kanalis.

Ometigi on nad suutnud tulla, näha ja võita – ning on seeläbi heaks teeviitajaks kõigile teistele, vanu formaate ebapiisavateks hindavatele turundajatele. Ühe erisusena joonistub kindlasti välja Google suhtumine tarbija ajakasutusse: häiriv reklaam hajutab kasutaja tähelepanu. See tähendab aga omakorda kaudseid lisakulusid. Senisest palju (palju-palju) rohkem tule panustada kasutajatesse investeerimisse ja just seda Google teebki: investeerib.

Loovate turundus- ja kommunikatsioonilahenduste eelduseks on alati olnud põhimõte, et kuulamine teenib rohkem kui rääkimine. Ja rohkem kui eales varem, kehtib see just tänases info- ja kaubamärgiküllastunud maailmas.

Just see on otsus, mis tänastel brändidel langetada tuleb: tarbijale rääkimise asemel neid kuulama hakata.

See tähendab senisest emotsionaalsemat ja vähem kommerts-robotlikku lähenemist.
See tähendab, et sul tuleb leida vahendid ja ressursid (oma agentuuri kaasabil või majasiseste jõududega), et jälgida ja kuulata turul toimuvaid diskussioone.
See tähendab, et tuleb ka tegelikult hakata hoolima sellest, mida su klient tahab ning leida moodused nende vajaduste ja soovide rahuldamiseks.
Ja kokkuvõttes tähendab see ka, et sul tuleb panustada – foorumi moderaatoritesse ja klienditeenindajatesse, kes oleksid nõus astuma sammu kaugemale ja tegema ekstra liigutuse selleks, et kliendid saaksid sinu brändiga seoses sisuka ning positiivse kogemuse.

Mõelgem hetkeks Nikele.
Nende online reklaam ei seisne enam peaasjalikult katses haarata kasutaja tähelepanu siis, kui ta tegeleb millegi muuga – näiteks loeb artiklit.
Hiljuti ütles Nike juhtkond ka avalikult välja, et tuleviku reklaami eelarvetest läheb suur osa kasutajatele teenuste loomiseks, näiteks sportimisnõuanded, jalgpalli treenglaagrid, online kogukonnad ning kohalikud võistlused.
Nike on üle ärganud, nuusutanud kohvi ja värske hommiku lõhna ning mõistnud, et nad peavad panustama sellisesse kommunikatsioonimudelisse, mis annaks reaalse lisaväärtuse klientide elule.
Nad on alustanud tegutsemist enne, kui on liiga hilja, ja nad pole ainsad.
Kas sina oled samas paadis?

20 sajandil said ettevõtted parema ROI (Return of Investment ehk tulu investeeringult) just turundusse panustades ja mitte toodete parandustelt.
Uus paradigma on asjad aga vastupidiseks keeranud.

Ettevõtted saavad parema ROI investeeringutelt, mis on suunatud kasutajatele mõeldud teenustesse – näiteks tootearendus ja kogukonna loomine, mitte aga traditsiooniline ühesuunaline (ehk “rääkiv” ja mitte “kuulav”) reklaam.

Suusõnaline reklaam on muutunud nii mõjuvõimsaks, et oma kliente “hästi koheldes” võib olla kindel ka info levimisele ning sa võidad. Ja nii lihtne see ongi.

Meie suhtumine altexis on, et enamike brändide rolliks on (või vähemalt võiks olla) kasutaja vabaks andmine, neile võimaluste ja valikute tagamine maksimaalsel moel – aidata neil olla proaktiivne, toetada nendepoolse initsiatiivi ja innovatiivsuse arenemist.

Teisisõnu tähendab see, et me peame aitama inimestel elada paremat elu ja mitte neile tooteid ning teenuseid pidevalt kurku toppima.

Hõige hoiak = “Hoia reaalsust”

Kogukonda ei saa ega tohigi alt vedada.
Kogukonna loomise ja hoidmise kontseptsioon peab tulenema reaalsest tahtest kuulata, mõista ning reageerida kasutajate arvamusele. Sinu poolt kogutav informatsioon aga aitab luua tegeliku ja toimiva põhja teenuste ja toodete arendamiseks ja promoks.

Kogukonna-turundus ei seisne mitte müügisõnumite kohale toimetamises, vaid juhi ja abistaja rolli võtmises kogukonna liikmete soovide lahendamiseks. Nii et kui sul puudub tahe sinna ka tegelikkuses panustada (investeerides nii aega kui raha) ning teha seda pikema perioodi vältel, siis parem ära hakka isegi üritama. Unusta ära tõeline “interaktiivsus” ning suuna oma tähelepanu fookus pigem mujale.

Et selles “pika vinnaga” mängus võita, vajad ennekõike püsivust ning arusaama, et usutava, tõese, kaasahaarava ja olulise elamuse loomiseks tuleb näha vaeva.

Kas seda vaeva näed aga sina isiklikult või kaasad sinna tegevusse oma loov- ja/või veebiagentuuri, sõltub juba võimalustest. Ennekõike tuleb sul selgeks mõelda, kas ja millisel määral leiad sa selleks reaalselt ka aega ja kas ning millises mahus oled valmis panustama pikaajalistesse eesmärkidesse, tegema täna midagi selleks, et olla olemas ka homme.

Kuulates teenib rohkem kui rääkides.
Selleks tuleb võimalus võtta enne, kui rongist maha jääd.

/originaalartikli autor: Robin Gurney/

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Loos ETVs ja jalgpall

Posted in Eestikeelsed postitused by maret on the May 23rd, 2008

Eelmise aasta oktoobris 2007 pidas Eesti rahvuskoondis ajaloolise lahingu Inglismaa vastu – mäng Wembley staadion lõppes küll kahjuks meie meeste kaotusega. Hoolimata sellest peeti Londoni Eesti Majas hiljem rõõmsameelset afterpartyt, kuhu smuugeldas end sisse ka üks laiemale üldsusele vähetuntud Briti jalgpallifanaatik Robin Gurney, jalgpall kaenlas….
Tõotusega pall heategevuseks anda, kogus ta pallile kokku kõigi prominentsemate peokülaliste autogrammid – alates koondise mängijatest ja lõpetades kultuuriministri ning Kojamehega.

Loomulikult ei olnud Robinil plaanis kallist palli käest ära anda ja see seisis nädalaid (et mitte öelda kuid…) tal kodus, kenasti klaasvitriini lukustatud. Ühel päeval ilmus ta aga kaamena kontorisse ning nõudis, et just see ja ainult seesama ajalooline pall saaks auhinnaks, mis antakse välja keskkonda säästva kampaania eest. Miks ja kuidas selline mõte sündis, ta rääkida ei tahtnud…

Tänaseks on aga Briti-Eesti sõbralike suhete kaudu välja tilkunud kogu tõde: nimelt olevat Robin nädalate kaupa luupainajaid näinud, peategelaseks mummulisse öösärki riietatud David Beckham, kes “charity… charity…” sosistades tema köögis prügi sorteerib.
Eesti keelne sõna selle jaoks on ilmselt „südametunnistus“. Lisaks palub Robin (lootusega piinlikust loost tsipakenegi puhtamalt välja tulla) mainida, et David ei kuulu kindlasti ta lemmikmängijate hulka, pigem vastupidi.

Nii või teisiti läks pall käiku Uuskasutuskeskuse ja Spindo Club koostöös toimunud küsitluses. Loosimisel osalemiseks tuli vastata kolmele keskkonna säästmist puudutavale küsimusele – ja nii lihtne see oligi! Loosimisele registreerus ligi 4000 jalkahuvilist ja ma tõesti loodan, et pall leiab omale hea pere:)

Laupäevases ETV jalgpallisaates Lisaaeg loositakse see unikaalne pall välja. Saade on eetris 13.55.
Jalgpall on sel aastal eriti võrratu, kas pole?

* loo tagasihoidlik autor: Kris,
copi-paste-edit ja vaimustus jalgpallist: Maret

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Distributed Leadership & Online Communities: Call for papers

Posted in Internet Marketing, English Posts by Robin Gurney on the May 22nd, 2008

I am a member of emint (Association for Online Community Professionals) and today I received and here share a CALL FOR PAPERS.

Submission Deadline for a 2-page proposal or manuscript: July 31, 2008
Special issue of Human Technology: An Interdisciplinary Journal
on Humans in ICT Environments:
Distributed Leadership & Online Communities
edited by:

Niki Lambropoulos & Dr. Leslie Gadman
London South Bank University, London, UK

http://www.humantechnology.jyu.fi/
facebook Link

Overall Objectives of the Special Issue

The main objective of this special issue is to bring together contributions on the topic of Distributed Leadership and Online Communities. The key objective is to look into the importance of online communities in participatory decision making in companies and organisational and governmental institutions. This special issue also will focus on real life case studies where such evaluations have been applied and validated. We hope the special issue not only will report first experiences and debates, but also go beyond the current state of the art by looking at future prospects and emerging applications.

Distributed Leadership and Online Communities

Leadership refers to top down, bottom up, and distributed management. Top down is the traditional model of centralising control, and bottom up is referring to transformational leadership. In this latter scheme, the empathic leader plays the role of the instrument between him/herself and the community to which s/he belongs. Distributed leadership builds upon participants´ contributions in participatory decision making. Despite the fact that the capacity for leadership is both individual and collective (Ancona & Bresman, 2007; Senge, 1996), at the moment, managemental methodologies and techniques for both top down and bottom up approaches exist, but not for distributed leadership.

Distributed leadership (Woods, 2004) has been related to participatory decision making and participatory democracy. To Ghosh (2002), it is a matter of a more purposeful resolve to build “multi-dimensional trust” within an organisation. This concept is further enhanced by the myriad ICTs and online technologies available today. Examples of applied participatory management come from media and computer companies, as well as governmental, educational , and governmental organisations. For example, some program producers encourage viewers to vote on the plot and decide on the actual end to a film, series, or protagonists. Customers for some companies can make suggestions and vote on their ideas for products. Students´ online communities in universities make suggestions to enhance policy-making decisions. The EU has made several attempts to involve the citizens in decision making by providing online discussion forums and tools to facilitate this process.
(See, for example, the Interactive Policy-making Tool-http://ec.europa.eu/idabc/ipm-which aims to improve governance by using the Internet to collect and analyse reactions of citizens and enterprises, evaluate existing EU policies, and facilitate open consultations on new initiatives.) However, the organisational structures to support the non-hierarchical nature of power and authority structures are not widely studied. Furthermore, there are few studies considering the incorporation of information systems into a business perspective for building direct ties and relationships that benefit from improved communication with customers or reform public services.

As such, this special issue will be of great use to those who study, design, construct, moderate, evaluate and maintain distributed leadership techniques in organizations, e-learning, eBusiness, e-government and other related domains.

References

Ancona, D., & Bresman, H. (2007). X-teams: How to build teams that lead, innovate and succeed. City, State, USA: Harvard Business School Press.
Ghosh, P. S. (2002). Committing to re-Build trust as a “true servant” of a fractured civilization: Towards a more enlightened leadership. Leadership Speeches and Presentations, 2008, IAP Leadership Session. Retrieved April 15, 2008, from http://web.mit.edu/psgleadership/speeches.htm
Senge, P. (1996). Leading learning organizations: The bold, the powerful, and the invisible. Retrieved May 21, 2008, from http://www.solonline.org/repository/item?item_id=363266
Woods, P. A. (2004). Democratic leadership: Drawing distinctions with distributed leadership. International Journal of Leadership in Education, 7(1), 3-26.

Recommended topics include but are not limited to the following

o Introduction: Leadership before and after the turn of the century, concepts analysis
o Distributed leadership: Theories on management and engagement; organisational strategy and the role of senior management; the role of communication; vision and organisational goals; research on measuring levels of engagement
o Online communities: The use of online networks for decision making.
o Analysis: multidisciplinary and interdisciplinary approaches as in query-based techniques (interviews, focus groups, surveys; content and discourse analysis); the use of ethnographic methodologies and fieldwork.
o Design: Conceptual and detailed design; ontologies; design to enhance ideas sharing and co-creativity; participatory design; prototyping (paper/electronic); screen design; leadership architecture; design of distributed leadership schemes and features; other innovative design approaches.
o Evaluation: Tools and evaluation techniques; multidisciplinary evaluation; frameworks to apply results into practice.
o Applicability of distributed leadership in online communities
o Case studies
o Future trends

SUBMISSION PROCEDURE

Researchers and practitioners are invited to submit a manuscript or a 2-page manuscript proposal no later than July 31, 2008. All will be notified by August 31, 2008 about the status of their proposals. Full rough drafts are expected to be submitted by November 30, 2008 and will be reviewed on a blind review basis.

Inquiries and submissions can be forwarded electronically (Word document) to:

Niki Lambropoulos
Researcher, Online Community Architect & Business Analyst
PhD student at the Centre for Interactive Systems Engineering
London South Bank University
London, UK
e-mail: niki at lambropoulos dot org

Dr. Leslie Gadman
Senior Lecturer in Business Strategy and Organizational Behaviour
London South Bank University
London, UK
e-mail: gadmanl at lsbu dot ac dot uk

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WebAwards 2008 May31 deadline

Posted in Internet Marketing, English Posts by Robin Gurney on the May 20th, 2008

I have been appointed as a judge for the international Web Awards 2008 and would urge Estonian agencies to consider submitting entries.

What makes the WebAward Competition special?

The organiser Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web.
Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The Web Marketing Association is the producer of the WebAward Competition.
Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.

You can submit entries here.
It costs 195 US$ per entry and other FAQ are answered here

PS Here’s the WMA blog and they also run an Internet Advertising Award

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MACBOOK Air…mmm maybe not

Posted in Other Stuff, English Posts, Integrated Marketing by Robin Gurney on the May 20th, 2008

Thinking of buying a Macbook Air? Think again:

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Peter Carter, British Ambassador to Estonia speaks about emarketing

Posted in Other Stuff, Internet Marketing, Export Marketing, English Posts, Estonian Culture in UK by Robin Gurney on the May 14th, 2008

We were honoured to have Peter Carter, British Ambassador to Estonia open/keynote E!UK recently.
I have met quite a few diplomats in my time and I, and others involved, were especially surprised at just how switched on Mr Carter is about digital marketing opportunities in Uk for Estonians.
He was very friendly and a great host for the VIP party held at his Residence after the E!UK event and so the altex team and the speakers have officially voted Peter Carter as a nice bloke who obviously recognises the importance of emarketing.

We should also say special thanks to Tiina-Maria and Annely from the UKTI team at the British Embassy in Tallinn

We have put his speech up on YouTube in two parts. Here they are:

and

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What’s happening in Estonia?

Posted in Other Stuff, Internet Marketing, English Posts by Robin Gurney on the May 14th, 2008

This morning I read that UKNM people are saying nice things about Estonians

“I was over there for the latest E!UK event
along with representatives from Glue, Lateral, Golley Slater,
E-consultancy and Eyewonder. The event was partly to share experiences
of the UK market with Estonian companies, and also to build bridges
between companies in both countries.

It’s hard to believe Estonia was a Soviet-ruled Communist country in
1991. It’s a very modern and energetic society, particularly when it
comes to anything digital. Skype’s tech development is based there as
well as a range of agencies developing mobile apps, providing web tech
and marketing skills. There’s a strong entrepreneurial culture and as
far as I’m aware, very little in the way of investment, which has driven
a bootstrap culture with great networking.

We went along to OpenCoffee in Tallinn (the capital) the day after the
conference, where over 40 people gathered to chat. Quite a range of
characters including the one of the country’s leading Java developers
and Estonia’s equivalent of Mark Zuckerburg, a much more colourful
character.

What was most interesting to me, were the amount of meetings that went
on between the UK (and Dutch) guys and gals who came over and local
companies, particularly for tapping into the production and design
resources inside the country.

Estonia is a pretty small market (2m [correction: just under 1.4 m actually], light ecommerce, but heavy mobile
usage) which makes it particularly interesting for testing new ideas,
working in developing markets and getting to grips with outsourcing.
Also, because they’re about 2 years behind the UK in adoption,
techniques which are proving more difficult here due to attrition and
consumer lethargy still work very well.

We had a couple of conversations with the organisers (one of whom is on
UKNM, hello Robin) about running an event in London later in the year,
I’ll let everyone know as soon as we have details.

Oh, and the sausages are particularly fine.

Toodle Pip

Sam
—————————————————————
Sam Michel, CEO - e: sam at chinwag dot com
Chinwag

and

I’ve been involved in some print projects and have found the people I deal
with very supportive of new ideas and work to make things happen in a very
effective way (cost effective/high quality).

Certainly a country of young people open to ideas.

Cheers

Leslie Bunder

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E!UK feedback

Posted in Internet Marketing, English Posts by Robin Gurney on the May 14th, 2008

Over 100 people made it to E!UK and as usual we ask for the delegates feedback which we like to share openly.
I would like to add that the speakers themselves were very positive and I know that some Estonian and Uk companies have done deals already as a result oif the event.

The feedback has been positive enough that we intend to put together another two E!UK-style events: one in Tallinn and one in London
here’s the feedback and thanks to all who particpated

1. E!UK general evaluation (1 is worst, 5 is best): *
1. 0.0 %
2. 18.8 %
3. 31.2 %
4. 37.5 %
5. 12.5 %

2. Evaluate E!UK venue – The NLE Conference Center: *
1. 0.0 %
2. 6.2 %
3. 18.8 %
4. 43.8 %
5. 31.2 %

3. Evaluate the organizers (altex): *
1. 0.0 %
2. 12.5 %
3. 6.2 %
4. 50.0 %
5. 31.2 %

4. Evaluate the content of E!UK: *
1. 0.0 %
2. 13.3 %
3. 40.0 %
4. 40.0 %
5. 6.7 %

5. Evaluate the E!UK moderator - Robin Gurney: *
1. 0.0 %
2. 6.2 %
3. 6.2 %
4. 56.2 %
5. 31.2 %

6. Your comments about Robin Gurney:
*It was interesting to listen to him, gives good conclusions and summary.
*Direct and professional. Too little time for moderator since the time schedule was very tight. Moderation worked. Robin was a good link between the audience and the speakers. The silence in the auditorium could have been avoided with moderation job.
*Gave good summaries after every presentation.

7. Evaluate Sam Michel and his presentation (Chinwag - Digital Marketing Opportunities in the UK for Estonians) *
1. 0.0 %
2. 13.3 %
3. 26.7 %
4. 33.3 %
5. 26.7 %

8. Your comments about Sam Michel:
*I guess it was practical for many people.
*Content and presentation were good. Exactly what I expected of him as a PR and training specialist.
* Very general content and overview, no valuable information. Sounded more like a promotion of UK job market.
*Quick overview. Seemed like he was doing the sales-talk. Nonetheless had good information.

9. Evaluate Marcel Udo and his presentation (EyeWonder - The Future of Banner Advertising and Rich Media) *
1. 0.0 %
2. 26.7 %
3. 20.0 %
4. 20.0 %
5. 33.3 %

10. Your comments about Marcel Udo:
*Fun and colorful, but not that informative.
*Poor translators. Speaker had bad pronunciation and his thought flow was disjointed. But the product was interesting and thus I will not give the grade 1.
*The ‚future’ he showed is already a ‚present’ here.
*Too much self-promotion
*The point of his presentation was abstruse – no details about the possibilities, just promoted the company and demo solutions. Since it is innovational undertaking, the presentations hould have contained explanations of the mechanism and the demos should have been shown in a more concrete manner. Too much fuzz all the time.
* The best and most attractive speaker of the entire event.

11. Evaluate Craig Hanna and his presentation (E-consultancy - The Atomised Web) *
1. 0.0 %
2. 20.0 %
3. 33.3 %
4. 26.7 %
5. 20.0 %

12. Your comments about Craig Hanna:
*Very businesslike, practical.
*Since I can’t remember anything, good or bad, it’s hard to evaluate.
*It was hard to understand him. He should consider the fact that the audience was not native English.
*Presentation was fast and content-rich. The speaker knows that he has limitations when it come to verbal skills. He should present more calmly and with same good humor.
*Seemed very nervous.

13. Evaluate Jon Bains and his presentation (Lateral - The People vs. The Brand) *
1. 0.0 %
2. 12.5 %
3. 37.5 %
4. 25.0 %
5. 25.0 %

14. Your comments about Jon Bains:
*The content of the presentation was not about the topic he was supposed to speak about.
*Speaker was good. The topic had little value for me.
*The best presentation of the entire event.
*Interesting topic, but spent too much time talking of himself and the development of his company. It seemed that he was there to make the sales talk for future business prospects.

15. Evaluate Alastair Cole and his presentation (GolleySlater - Swimming Against The Tide: Information Architecture and UI Design): *
1. 0.0 %
2. 20.0 %
3. 20.0 %
4. 40.0 %
5. 20.0 %

16. Your comments about Alastair Cole:
*The best presentation of the entire event and very practical.
*The best combination of good presentation and subject matter. For me very important material and excellent presentation.
*Needed topic, but too cursory. Thus had little value for me personally.
*Good presentation with good focus points and just enough depth and details.

17. Evaluate Laura Bambach and her presentation (GlueLondon - Digital creativity and collaboration): *
1. 6.2 %
2. 31.2 %
3. 37.5 %
4. 18.8 %
5. 6.2 %

18. Your comments about Laura Bambach: *
*Did not like that she was reading from the paper.
*Lots of reading from the paper and too much fuzz with the mics.
*Needed topic, but the presentation was dry and boring.
*Information and creative solutions by turns, good verbal skills. Probably most positive presentation.

19. If there would be E!UK-2, would you participate? (1 is absolutely no; 5 is yes, of course) *
1. 12.5 %
2. 12.5 %
3. 18.8 %
4. 18.8 %
5. 37.5 %

20. Would you recommend E!UK-2 to your friends? (1 is absolutely no; 5 is yes, of course) *
1. 6.2 %
2. 12.5 %
3. 25.0 %
4. 25.0 %
5. 31.2 %

If you were at the event and have any additional comments to make then please add them below (positive or negative are both welcome)

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Brazilian Restaurant in Tallinn

Posted in Other Stuff, English Posts, Turism by Robin Gurney on the May 14th, 2008

Last night I went to the new Brazilian restaurant in Tallinn called Ipanema based inside the Uniquestay Mihkli Hotel on Endla street.
I was there at an event, the annual general meeting for the British Estonian Chamber of Commerce, on behalf of AngloEstonian

I don’t normally write about Tallinn restaurants but as I lived in Portugal for 2 years (I met quite a few Brazilians—-oh and did I say before that I lived in Chile too?) and the boss of this Brazilian restaurant is Portuguese AND because the food and ambience was great.
If you have never had Brazilian beef on a spit, now is your chance…

The downside?
Well the menu is rodizio which means you get unlimited fixed price buffet so no snacks or light meals here.

Verdict: 9/10 if you want a really BIG meaty meal with a Latin flavour (there are veggie and fishy versions too btw)

3 or 4 times a year altex books a Tallinn restaurant for our staff, shareholders and helicopters to catch up on with whats happening with the company and to socialise and all that jazz.

So end of this month we will be going to Ipanema.

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Internetiturundus - interneta mārketings - internet marketing

Meet the Authors:

Categories:

E!UK seminari materjalid on avalikus veebis kättesaadavad!

Uued tuuled bränditurunduses: kogukonna-turundus ja kuulamine

Loos ETVs ja jalgpall

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