Internetiturundus - interneta mārketings - internet marketing

We are honoured that this special Eturundus! event - E!UK - will be opened by Peter Carter, The British Ambassador to Estonia

E!UK is about building bridges between the digital marketing communities in UK and Estonia for mutual benefit.
6 top UK digital marketing experts will share their experience, knowledge and give some suggestions for modern Estonian agency and client marketers.
It’s a unique event. Don’t miss it.

Speakers (all presentations are in English but also with LIVE TRANSLATION TO ESTONIAN):

Sam Michel, MD of Chinwag (www.chinwag.com)
Digital Marketing Opportunities in the UK for Estonians

Marcel Udo, European MD of Eyewonder (www.eyewonder.com)
The Future of Banner Advertising and Rich Media
err actually Marcel is Dutch but Eyewonder Europe are based in London so we think that’s good enough

Alastair Cole, Interactive Production Director at Golley Slater Digital (www.golleyslaterdigital.com)
Swimming Against The Tide: Information Architecture and UI Design

Laura Bambach, Head of Art at Glue London and Co-Founder SheSays (www.gluelondon.com and www.shesays.org.uk)
Presentation title to follow

Jon Bains, Founder of Lateral (www.lateral.net)
Presentation title to follow

Craig Hanna, Training Director at e-consultancy (www.e-consultancy.com)
The Atomised Web

E!UK is possible thanks to cooperation between AngloEstonian and altex marketing with support from:
Best Marketing
Chinwag
e-consultancy.com
UK Trade & Investment
British Estonian Chamber of Commerce

E!UK is sponsored by Reval Hotels
Speakers will stay at Reval Park Hotel & Casino, Tallinn

Where: National Library of Estonia, Tallinn
When : May 7th 1-5pm
Cost: 2500eek + tax (10% discount for delegates booking and paying by March 31)
Information and advanced bookings: kris at altex dot ee tel: +372 6210029 skype: eppkris
We expect this event to sell out so we advise you to book early.

Some lucky E!UK delegates will also have access to speakers outside the main event to arrange meetings/do business.

1. Web design and software development agencies may be interested in outsourcing contracts and other forms of partnerships
2. Individuals might be interested in job opportunities in the UK.
3. Investors might be interested in business opportunities in both UK and Estonia.
4. Government stakeholders might be interested in the range of activities and discussions aimed at increasing trade between UK and Estonia
5. Marketing professionals may want to discuss “what works” and ideas & innovation (the buzzword for 2008)

The 90th Anniversary of Estonia - VOX CLAMANTIS and WEEKEND GUITAR TRIO in London

Read more here

Anneli Kimber from the Estonian Embassy in London posted this short report about the AngloEstonian launch event.

A few photos taken by Henri (Inspiral/Wiseman) are on show too.

Some more photos are on Flickr, maybe more will follow.

But perhaps most interesting of all are the YouTube videos of the 5 speakers (about 5 minutes each) :

Dr Margus Laidre, Estonian Ambassador to UK
Malthe Sigurdsson, Skype Creative Director
Sam Michel, Chinwag Director
Jason Boorman, Blue Barracuda Director
and yours truly.

Enjoy and have a nice weekend too

here’s Dr Laidre to get you started:

OKIA (Ok Interactive) and Apprise are the latest companies to be approved to join AngloEstonian.

Obviously AngloEstonian is catching the imagination in Estonia and the strength of the team is growing.
Over the next few months we will decide what’s best going forward.
One area we are looking at is converting AngloEstonian into a more formal association of Estonian New media Exporters (at the moment its owned and run by altex)

Thanks to Dr Margus Laidre, The Estonian Ambassador to the UK, and his team the AngloEstonian launch was a friendly, buzzy and apparently pretty successful little event.
Another special thank you must go to the speakers Malthe Sigurdsson (Skype), Sam Michel (Chinwag) and Jason Boorman (Blue Barracuda) who set the tone perfectly.

I know personally that (already) a number of high value, concrete and serious and deals are now possible, even probable, directly as a result of the meeting.
I am aware of one deal being closed already too.
And that’s down to the quality, not the quantity, the agency representatives who came.

These deals include short and long term outsourcing, setting up production arms and, as humbly predicted in my speech, acquisition interest - Estonian New Media sector has increased its footprint, in London anyway

Videos of the opening speeches by Dr Margus Laidre, Malthe, Sam, Jason and myself will go up to YouTube, photos to Flickr
- we announce when they are ready here.

Äripäev were there and got some interviews so watch out for the story…

Just a quick heads up to say the launch event for AngloEstonian just got a boost.
Malthe Sigurdsson - Skype Director of Creative and Usability will speak too.

As an update on the recent post about the AngloEstonian launch event

Here’s the agenda:

3.15….. Invited guests are welcome to arrive from 3.15pm. (Journalists, bloggers and AngloEstonian members are welcome from 3pm)

3.30…. Event officially begins

3.40…. Estonian Ambassador to the UK, Dr Margus Laidre opening remarks

3.50…. Robin Gurney, AngloEstonian - Symbiosis speech – expanding Estonian export market, solving UK skills shortage. The first deal.

3.55…. Sam Michel, Chinwag – The UK digital skills shortage, promoting Skills Emergency event, thoughts about Estonia

4.00…. Jason Boorman, Blue Barracuda – Experiences of working with Estonians

4.10-4.30…. “2 minute pitch” from each AngloEstonian company

4.30-5…. Networking and open floor for comments / questions

5.15-???…. Local pub, Prince Regent for more networking

You are welcome to invites friends, colleagues and partners after the event to the Prince Regent Pub in Gloucester Road where “everyone” is welcome to “meet the Estonians”.

Please feel free to spread the word.

On J Friday, January 11th 2008 at 3.30pm AngloEstonian will officially launch at the Estonian Embassy in London.

We are honoured that Dr Margus Laidre, The Estonian Ambassador to the UK, will make an opening statement.

Altex in cooperation with Inspiral/Wiseman, ADM, Mobi, Velvet, Modera, Structure Media, Saurus, WebMedia, Helmes, Mail2Market and Web2 have agreed to join forces to get a piece of the UK market.

We have invited 100 top UK digital media agencies to attend and the likes of Wunderman, Agency.com, Lateral and OgilvyOne will be there. Plus some direct clients will attend too, Virgin Games being the most prominent name perhaps so far.

Each of the handpicked invited guests is serious about outsourcing as one of the alternatives to solve the growing digital skills shortage in the UK.
In the mix will hopefully be a few prominent journalists and bloggers.
Äripäev have deemed it worthy enough to send someone over to cover the event.

There are opportunities in the UK for any credible experienced companies or individuals and AngloEstonian hopes to become the most traveled bridge between Estonia and those opportunities.

In addition to to the launch event I have been asked to speak at Chinwag’s Skills Emergency event on January 29th

About the digital skills crisis in the UK:

“UK (Digital) Agency rates are 20% higher than elsewhere in Western Europe (according to NMA Report September 2007) and perhaps a further 25-35% higher than in Estonia (based on comparison prices). Compound that with UK agency recruitment problems where NMA states that a shortage of people means increased costs, massive growth in freelancing, significant production problems and great difficult in finding experienced people.”
Source: TOP100 Interactive Agencies Report 2007, NMA

“Clients are moaning about getting stuff done. Strategy is part of the problem but there are huge production based issues in the agency world. There aren’t enough people to solve the problems for the clients.”
Alistair Duncan, CEO, MRM Worldwide

“There’s a worrying perception that UK digital shops are expensive. It’s a problem we need to address, it’s a barrier to progress.”
Rob Forshaw, Grand Union

If you know anyone in the UK who wants an invitation: ask them pls to request one from me at robin at altex dot ee
or call me on +44 (0)7894 997925

Those lovely people at the Foreign Ministry are running their Christmas Quiz again which means people have a chance to win a free holiday in Estonia.