Internetiturundus - interneta mārketings - internet marketing

We are honoured that this special Eturundus! event - E!UK - will be opened by Peter Carter, The British Ambassador to Estonia

E!UK is about building bridges between the digital marketing communities in UK and Estonia for mutual benefit.
6 top UK digital marketing experts will share their experience, knowledge and give some suggestions for modern Estonian agency and client marketers.
It’s a unique event. Don’t miss it.

Speakers (all presentations are in English but also with LIVE TRANSLATION TO ESTONIAN):

Sam Michel, MD of Chinwag (www.chinwag.com)
Digital Marketing Opportunities in the UK for Estonians

Marcel Udo, European MD of Eyewonder (www.eyewonder.com)
The Future of Banner Advertising and Rich Media
err actually Marcel is Dutch but Eyewonder Europe are based in London so we think that’s good enough

Alastair Cole, Interactive Production Director at Golley Slater Digital (www.golleyslaterdigital.com)
Swimming Against The Tide: Information Architecture and UI Design

Laura Bambach, Head of Art at Glue London and Co-Founder SheSays (www.gluelondon.com and www.shesays.org.uk)
Presentation title to follow

Jon Bains, Founder of Lateral (www.lateral.net)
Presentation title to follow

Craig Hanna, Training Director at e-consultancy (www.e-consultancy.com)
The Atomised Web

E!UK is possible thanks to cooperation between AngloEstonian and altex marketing with support from:
Best Marketing
Chinwag
e-consultancy.com
UK Trade & Investment
British Estonian Chamber of Commerce

E!UK is sponsored by Reval Hotels
Speakers will stay at Reval Park Hotel & Casino, Tallinn

Where: National Library of Estonia, Tallinn
When : May 7th 1-5pm
Cost: 2500eek + tax (10% discount for delegates booking and paying by March 31)
Information and advanced bookings: kris at altex dot ee tel: +372 6210029 skype: eppkris
We expect this event to sell out so we advise you to book early.

Some lucky E!UK delegates will also have access to speakers outside the main event to arrange meetings/do business.

1. Web design and software development agencies may be interested in outsourcing contracts and other forms of partnerships
2. Individuals might be interested in job opportunities in the UK.
3. Investors might be interested in business opportunities in both UK and Estonia.
4. Government stakeholders might be interested in the range of activities and discussions aimed at increasing trade between UK and Estonia
5. Marketing professionals may want to discuss “what works” and ideas & innovation (the buzzword for 2008)

OKIA (Ok Interactive) and Apprise are the latest companies to be approved to join AngloEstonian.

Obviously AngloEstonian is catching the imagination in Estonia and the strength of the team is growing.
Over the next few months we will decide what’s best going forward.
One area we are looking at is converting AngloEstonian into a more formal association of Estonian New media Exporters (at the moment its owned and run by altex)

Thanks to Dr Margus Laidre, The Estonian Ambassador to the UK, and his team the AngloEstonian launch was a friendly, buzzy and apparently pretty successful little event.
Another special thank you must go to the speakers Malthe Sigurdsson (Skype), Sam Michel (Chinwag) and Jason Boorman (Blue Barracuda) who set the tone perfectly.

I know personally that (already) a number of high value, concrete and serious and deals are now possible, even probable, directly as a result of the meeting.
I am aware of one deal being closed already too.
And that’s down to the quality, not the quantity, the agency representatives who came.

These deals include short and long term outsourcing, setting up production arms and, as humbly predicted in my speech, acquisition interest - Estonian New Media sector has increased its footprint, in London anyway

Videos of the opening speeches by Dr Margus Laidre, Malthe, Sam, Jason and myself will go up to YouTube, photos to Flickr
- we announce when they are ready here.

Äripäev were there and got some interviews so watch out for the story…

I don’t want to go public on my comments about the Estonian Embassy in Second Life yet although I do find the decision rather “curious”.
I will reserve deeper comment for when it launches and we can all have a good look around.

However it’s good to know that Hill and Knowlton can produce such good value work.

Quoted as costing at 6400€ to create the Embassy I wonder if they would care to build a similarly complex Second Life office for altex, designed by Scope Clever, for the same price?

Anyone from H & K reading? Did you really do this for that price?
If so the send me a quote please or perhaps clarify the true cost if the cost of 6400€ is inaccurate.

We could not compete with that price and if the cost is correctly quoted then I am sure we can send some customers your way.

Here is the blog following the Embassy’s progress.

TALLINN, Estonia, June 4, 2007 – mail2market.net a leading Estonia marketing software and solutions company specialising in email marketing, online surveys and mobile marketing has appointed an exclusive Sales Agent with immediate effect. Operating from its offices in London, UK and Tallinn, Estonia altex marketing oü will sell the full range of mail2market.net services to the UK and Estonian markets.

Commenting on the appointment Peeter Pärna, director of mail2market.net, said “The appointment of our first General Sales Agency is a significant step in the further development of our business model and represents a clear opportunity to extend our existing global coverage to a growing market. I see significant opportunities for us with the experience and reputation that altex marketing has in the Estonia and UK markets and we expect to grow in these markets with more than 100% in the next 12 months. Having a strong sales and marketing partner means we can focus even more attention on product development which is what we are best at.”

The cooperation between mail2market.net & altex marketing extends to the appointment of dedicated sales and marketing resources that will allow many more Estonian and UK companies easy access to high quality, thoroughly tested e-marketing solutions. The email marketing solutions are expected to grab a significant share of market quickly, especially in Estonia.

Robin Gurney, Director of altex marketing said “We are delighted to have been appointed by mail2market.net to represent them in these important markets and we are confident of a solid business relationship upon which we can grow. Our experience of working with mail2market.net over the past year has lead to some excellent results for our clients. We hope now to be able to combine mail2market.net technical expertise and our ethical e-marketing experience to provide an improved range of options to e-marketers in both Estonia and the UK.’’

For more information contact:
Peeter Pärna CEO, mail2market.net+372 52 780 64 Email: peeter at mail2market dot net
Robin Gurney Director, altex marketing oü +44 7894 997925+372 6210029 Email: robin at altex dot ee

Response Time as Trade Barrier

One of the main reasons Baidu is winning search share in China over
Google, Yahoo, and MSN is that users complain that the foreign search engines are too slow.

Of course, it’s well-known that download times is a key factor in usability and that users prefer fast sites.

What’s less well-known is that the reason for the slow performance of the GYM sites is that the Chinese government has artificially reduced the speed of accessing sites outside China.

China should be reported to the WTO for restraint of trade for delaying foreign websites’ download times.

I strongly doubt that the State Department has anybody at the policy level who understands usability, so most likely nothing will happen.

With the growth of the digital economy, usability becomes an increasingly important element in determining which products and services customers choose to patronize.

This again means that trade negotiators to understand ways in which facilitate or undermine good user experience.

Source: Jakob Neilsen’s Alertbox

Just got this in my inbox…

Veel on mõned vabad kohad Directori lugejate neljapäevasele firmakülastusele 28. septembril kell 9-11 TERE ASis.

Firma juht Kadi Lambot tutvustab firmat ning räägib muuhulgas ka ekspordist ning ekspordist private label’ite kaudu. Kaubandus on private label’i jõhkralt peale surunud, kuid tegelikult on see tootjaile täiendav (ekspordi)võimalus.

Et osaleda saab vaid 25 inimest, palume soovijail ette registreerida telefonitsi 625 94 98, või e-posti teel helen.hanvere at director.ee

Koguneda palume 28.09 kell 9 Tere Asi väravas, Tallinn, Pärnu mnt. 139E.

Directori tellijaile on hommikuseminar tasuta.

Singer Vinger was the band I saw last night in the grounds of Rakverre Castle and pretty good they are too !

Hard to pin them down to a category.

Not quite punk, not art rock. Let’s just call it predictably individual rock ‘n’ roll.

Anyway I liked them.

They reminded me at times of The Clash and, Hardi Volmer’s (the lead singer and talented film director, animator etc.) little dances were definitely amusingly Morrissey’esque.

They teamed up with other Estonian rock band Ultima Thule, who are not bad, but perhaps a bit mainstream for my tastes.

So why the title of the post: Nothing special? “ei midagi erilist” in Estonian

Well, that was the name of rap song they wrote in 1983 or perhaps even 1982.

If that’s true and it was recorded pre-87 then it could be the first recorded rap track in the world, which would no doubt annoy Chuck D of Public Enemy who I think previously held the claim to fame of being the world’s first rapper.

Check out Singer Vinger and other Estonian music .

STOP PRESS: (self comment) What a load of Rubbish !

Blondie released Rapture in 1980… of course, I still have a copy and before that we had Sugarhill Gang’s Rapper’s Delight in 1979….

What was I thinking ? doh

Sorry folks, I must have been in the sun too long

I better stick to talking about internet marketing stuff for a bit….

Speakers so far for Eturundus! 6 on September 7th, 2-5pm

1. Jukka Blomqvist from Olde Hansa Restaurant
2. Ants Lusti from Leo Express
3. Daniel Vaarik from Hill and Knowlton
4. Epp-Kristina Keerov from EMT
+ ?

Location: Sõprus Cinema, Old Town, Tallinn, Estonia

The loose theme of Eturundus! 6 is THE BIG PICTURE.

How will Estonian marketing and communications professionals take advantage of the opportunities (and cope with the threats) that the new technologies offer ?

Speakers will share their experiences, views and predictions.
Speech descriptions to follow.

The event will be followed by PeaToit! 3 - to network and socialise over a beer or two

PeaToit! 3 will be held at ??? and is free and open to everyone, even non-delegates.

Eturundus! 6 is supported by Saldo Magazine, mail2market and Mindmap.ee

Tickets will be 295 eek and 195 eek for EVEA members (plus tax)

Some tickets will be given free to business students, charities and ex-speakers.

Booking form is not ready yet but you can pre-book by sending an email to e6prebook @ altex . ee

Please give the name and email address of each delegate.

Thanks and see you there I hope

PS The speeches will almost certainly be in Estonian

Jaan Tatte’s play “The Highway Crossing” , Ristumine Peateega in Estonian, about an indecent proposal is showing in London.

Bravo Jaan!

Is this a first for an Estonian playwright?

“Surprised by rain and sudden darkness Laura and Roland, a young couple hitch-hiking on an empty road, decide to seek shelter at a nearby country house. Osvald, the owner, seems to know the deeper meaning of their unexpected visit. His strange behaviour leads to an equally strange offer: Osvald wants to buy Roland’s wife. Laura and Roland start to play along, only to discover that their host is not kidding.” is the anon description I found at IMDB about the film (1999) of the same name.