Internetiturundus & internet marketing blog

Ümarlaud: e-turunduse ja e-kommunikatsiooni alane haridus Eestis
Nagu paljud teised “internetiäris” tegutsejad oleme ka meie mures, et Eestis puudub piisav oskusteave, tulemaks toime kasvavate vajadustega e-turunduse ja e-suhtluse vallas.
Üks selge lahendus selles olukorras oleks arendada kohaliku hariduse võimalusi.
Näites Suurbritannias on suur valik kursuseid erinevale maitsele ja eelarvele.
Seega korraldab altex 15. jaanuaril 2009 ümarlaua nõupidamise, et seda [...]

David Phillips is part of the altex team who works from the UK.
We are pleased to announce that David has published the second version of his book which is endorsed and supported by the Chartered Institute of Public Relations:
Online Public Relations
A Practical Guide to Developing an Online Strategy in the World of Social Media
It’s [...]

altex is a 20% holder in mediadash (a Uk company).
It’s an exciting, small, but fast growing company, with global potential.
We have been experimenting and built some toys (we have a development team in India btw) that we offer you to play with.
Feel free to comment below, we share in the hope of gaining some feedback.
1. [...]

В Европе спад больше кажется неизбежным, чем вероятным. Сомнений нет: экономика переживает трудные времена. Например, Nationwide, крупнейшая британская компания, предоставляющая жилищные кредиты, предсказывает 25%-ное падение цен на дома, а экономика начнет выбираться из кризиса только в 2010 году.
Итак, говоря о маркетинге, у нас есть два пути:
Глупая реакция
Уменьшить расходы на продажи и маркетинг, сунуть голову в [...]

Euroopas tundub madalseis pigem vältimatu kui tõenäoline. Pole mingit kahtlustki: majandus on raskustes. Näiteks Suurbritannias prognoosib suurim kodulaenude andja Nationwide massiivset, kuni 25%-list majahindade langust ning majanduse langusseisust pole pääsu enne 2010 aastat.
Niisiis, rääkidest turundusest, on meil kaks võimalikku suunavalikut:
Rumal reaktsioon
Vähendada müügi- ja turunduse kulutusi, matta pea liiva alla ning loota ja oodata, et “ükskord [...]

altex has recently taken stakes in two companies.
The most recent one is a nominal 5% stake in Trinidad Consulting OÜ.
A specialist web and software usability consultancy who we see as a valuable partner on future projects.
altex has been working in usability for some time but we see a lot of value in strengthening our offering [...]

Altex has a relationship or “connections” with a new UK company called eFootprint Limited which provides audits - measurements of an organisation’s online presence.
You can download a free sample (one we did for easyJet.com) from www.efootprint.com
Disclosures: I am the majority shareholder of both altex and eFootprint. altex provides some of the behind the scenes services [...]

Team Estonia (Heigo Lepla and Andres Vares) finds the ultimate motivation for saving the planet: picking up girls.
Heigo Lepla and Andres Vares compete in the 2008 Young Lions film competition at the Cannes Lions International Advertising Festival.
After interviewing people all over Cannes, the Estonians discovered the insight that there was a different take on global [...]

Thinking of buying a Macbook Air? Think again:

Do not be afraid.
Advertisers in Estonia (and elsewhere in EU and US) are starting to shift more spend to the internet as they come under pressure to reduce traditional media budgets.
Clever online marketers inside client companies already have many of the tools and relationships in place to ride this economic downturn successfully.
In an uncertain economic [...]