Change the 4 Ps
Thursday, April 23, 2009 15:59 by Robin GurneyPosted in category Internet Marketing
The Product is experience
The Place is anywhere
The Price is dynamic or exchange
The Promotion is engagement
The 4Ps do need an update for e-age don’t they?
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Siim says:
April 23rd, 2009 at 5:32 pm
I agree with Experience, Dynamic/Exchange and Engagement, but not with simply “The Place is anywhere”. Shouldn’t the Place be bit more specific than just “anywhere”?
Janno says:
April 23rd, 2009 at 6:42 pm
The Place is Here
Robin Gurney says:
April 24th, 2009 at 5:09 am
Here, there and everywhere?
margus says:
April 24th, 2009 at 2:46 pm
Place is important and will be important allways. (to meet anywhere? send products anywhere - possible? to be anywhere? live anywere? host website anywhere?) in modern e-age there are more P’s. 7P: http://en.wikipedia.org/wiki/7p
Robin Gurney says:
April 24th, 2009 at 3:05 pm
By anywhere I mean that the market place is real and virtual now.
the online market space can be accessed by many devices.
People can research online and buy in a shop or even buy online in a shop or buy online and change it in a shop.
Touch points are everywhere and growing.
The place is everywhere…