Comments on: Internet (advertising) to overtake outdoor in Estonia in 2007…and Radio in 2008 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008 Internet marketing news, views and other stuff related to the Baltics and beyond Fri, 05 Dec 2008 03:43:26 +0000 http://wordpress.org/?v=2.6.3 By: Robin Gurney http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008#comment-3606 Robin Gurney Wed, 21 Feb 2007 20:12:25 +0000 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008/#comment-3606 Tuur, this is a bilingual blog. Many of the posts are in Estonian. We have tried translating my posts (because minu eesti keel ei ole hea) but it detracts from the meaning. Sorry but I blog in English. One day I hope my Estonian will be good enough.... Comments are welcome in Estonian, no problem. I understand a lot more than I can write :) Tuur, this is a bilingual blog. Many of the posts are in Estonian. We have tried translating my posts (because minu eesti keel ei ole hea) but it detracts from the meaning. Sorry but I blog in English. One day I hope my Estonian will be good enough….
Comments are welcome in Estonian, no problem. I understand a lot more than I can write :)

]]> By: tuur http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008#comment-3605 tuur Wed, 21 Feb 2007 20:03:08 +0000 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008/#comment-3605 pane oma blog ikke maakeeli pane oma blog ikke maakeeli

]]> By: Jüri Kaljundi http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008#comment-3584 Jüri Kaljundi Wed, 21 Feb 2007 07:53:59 +0000 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008/#comment-3584 Yes, if we include even just online classifieds, online is bigger than radio or outdoor. My math was simplistic as well as I have no definite figures, so online could be a little bit less than 10%, but it is somewhere around there. Yes, if we include even just online classifieds, online is bigger than radio or outdoor.

My math was simplistic as well as I have no definite figures, so online could be a little bit less than 10%, but it is somewhere around there.

]]> By: Robin Gurney http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008#comment-3566 Robin Gurney Tue, 20 Feb 2007 20:09:08 +0000 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008/#comment-3566 Good stuff, thanks for your insights Jüri. I confess my maths was simplistic and so its good someone knows the "truth". So would you say then internet has already overtaken outdoor and radio in Estonia? Good stuff, thanks for your insights Jüri. I confess my maths was simplistic and so its good someone knows the “truth”.
So would you say then internet has already overtaken outdoor and radio in Estonia?

]]> By: Jüri Kaljundi http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008#comment-3562 Jüri Kaljundi Tue, 20 Feb 2007 17:12:59 +0000 http://www.altex-marketing.com/internet-advertising-to-overtake-outdoor-in-estonia-in-2007and-radio-in-2008/#comment-3562 The real market share of online advertising in Estonia is over 10%. EMOR figures as I know are banners + search on biggest sites, then multiplied by some number to include sites they do not monitor. For banners and display ads it is more or less correct. But that does not include for example classifieds and directories, yellow pages, sponsorships, e-mail marketing etc which in many countries (like by IAB http://www.iab.net/resources/ad_revenue.asp) is included in online advertising. That part in Estonia is at least the same 66 million EEK, could be somewhat more. The same way in US classifieds and display ads are both ~20% of the online advertising market. EMOR stats include job ad or real estate ad if it is printed in newspaper, but not if it is published online. So let's not talk about the 4,8% / 66 mEEK figure, that we all know is incorrect (I am faulty in that as well, reporting it initially on my blog). The real market share of online advertising in Estonia is over 10%.

EMOR figures as I know are banners + search on biggest sites, then multiplied by some number to include sites they do not monitor. For banners and display ads it is more or less correct.

But that does not include for example classifieds and directories, yellow pages, sponsorships, e-mail marketing etc which in many countries (like by IAB http://www.iab.net/resources/ad_revenue.asp) is included in online advertising. That part in Estonia is at least the same 66 million EEK, could be somewhat more. The same way in US classifieds and display ads are both ~20% of the online advertising market.

EMOR stats include job ad or real estate ad if it is printed in newspaper, but not if it is published online. So let’s not talk about the 4,8% / 66 mEEK figure, that we all know is incorrect (I am faulty in that as well, reporting it initially on my blog).

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