Internet Usage in Estonia During the Recession
Sunday, February 28, 2010 6:46 by Robin GurneyPosted in category Internet Marketing
What I personally suspect is happening in Estonia right now is that the recession is accelerating the growth in internet usage and how consumers (B2C and B2B) access a range of services looking for best value.
Faced with tough economic times (and a long cold winter), Estonian consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession could be actually driving Internet usage among people looking for advice and information to deal with recession related issues.
Seems obvious? Interesting? Read the rest of my post (where I identify some of the specific areas of increase) in Eturundus forum
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Altex Marketing is Restructuring - BIG changes says:
March 5th, 2010 at 3:23 pm
[...] positively the recession actually seems to be enhancing growth in internet usage – the trend has been upwards for years but in some areas it is booming we [...]