Comments on: Krediidiinfo database email campaign

By: Meelis Ojasild

Meelis Ojasild — Mon, 16 Nov 2009 09:33:46 +0000

“1. Actions speak louder than words.The estimated profit (11,000 eek) we made from the E!UK Krediidiinfo campaign will be donated to charity.”

The promise has been fulfilled by now. More information here:
http://www.altex-marketing.com/heateo-sihtasutuse-uue-kontori-avamine

By: Robin Gurney

Robin Gurney — Mon, 02 Nov 2009 14:46:17 +0000

With reference to the case with Tõnu Samuel. It has now been resolved: http://bit.ly/5eSu

By: Jaanus Karu

Jaanus Karu — Sat, 31 Oct 2009 13:04:12 +0000

It is not “fake” per se. I am not Tõnu Samuel in disguise if that’s what you mean.
My real name would mean as little to you as “Jaanus Karu”. Anonymity is not always for faking something, sometimes it is just for anonymity as such. I don’t expect a wish not to publish your name on every opportunity would be comprehensible to a marketer, though, so you are welcome to think what you like of it.

By: Robin Gurney

Robin Gurney — Sat, 31 Oct 2009 05:05:46 +0000

@jaanus ahhh the ethics of fake identities…. a discussion for another day perhaps. but thx anyway for participating

By: Jaanus Karu

Jaanus Karu — Fri, 30 Oct 2009 23:28:03 +0000

Not really, thanks. I have managed to keep my name almost out of google in 15 years of IT business and i plan to keep it that way. “Jaanus Karu” is a sort of “John Doe” in this case. Also, i have lost most of my interest in the subject as all the angles are pretty much covered already.

By: Robin Gurney

Robin Gurney — Fri, 30 Oct 2009 11:52:27 +0000

@jannus I am sending out the speaker invitations for E!Spam and would like to know if you would consider speaking there. You have been most vocal on this post

@all if anyone wants to recommend speakers to attack, question, define or defend spam then shoot…
suggestions of names off list if you prefer to robin@altex.ee

By: Robin Gurney

Robin Gurney — Fri, 30 Oct 2009 08:51:10 +0000

Update: E!SPAM new date: march 9th. I have updated the original post too.

By: Robin Gurney

Robin Gurney — Thu, 29 Oct 2009 01:37:29 +0000

@Jaanus
Meelis will be interested in this. I am a simple marketing and communication guy and such technical wizardry is actually way beyond me. He will take a look.

@all Unless there are any other better suggestions we will give the IT equipment to Heateo Sihtasutus http://www.heategu.ee - we have done pro-bono work for them before (trainings, consultancy, campaigns) and they seem to make a little go a long way. Very nice people too. Sobib?

By: Jaanus Karu

Jaanus Karu — Wed, 28 Oct 2009 14:45:41 +0000

The last bit (about the evil bit) was a joke, it might be a tad bit too technical though. Google for it.

But although it is a joke, the principles could be applied in the real world on UCE legislation. For instance the sender of UCE could be legislatively forced to add a special header to marketing e-mails (at least local, Estonian senders). The recipient could then choose to not receive if the header is there, the actual filtering can be done by his ISP, server operator or even by his e-mail software if it supports rules based on e-mail headers. If someone sends an e-mail advertisement without that special header - he would be fined as easily as possible. And everyone lives happily ever after. Marketers can market, users will not receive UCE if they choose to do so and spammers can be prosecuted.

By: Robin Gurney

Robin Gurney — Wed, 28 Oct 2009 08:15:44 +0000

@jaanus
as you wish

you have strong opinions on the subject.
why don’t you speak at e!spam or can you recommend someone?

i dont understand the last bit