Comments on: Kuldmuna - Kandiline Muna 2008 http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008 Internet marketing news, views and other stuff related to the Baltics and beyond Fri, 05 Dec 2008 03:55:34 +0000 http://wordpress.org/?v=2.6.3 By: Mika Tuupola http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-27387 Mika Tuupola Thu, 27 Mar 2008 11:15:09 +0000 http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-27387 This means there is hope that all winners won't be full Flash sites with flying stuff and sound. This means there is hope that all winners won’t be full Flash sites with flying stuff and sound.

]]> By: Robin Gurney http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-25956 Robin Gurney Mon, 25 Feb 2008 10:34:23 +0000 http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-25956 Hi Katri At altex when we judge/evaluate client websites -using analytics, user testing and professional opinion- we generally look at the following aspects: Visibility - how easy to find? Accessibility - will it work in all browsers, cultures, modem speeds etc? Credibility - does the site engender trust and demonstrate expertise? Usability - is it easy for the user to do what they want and for them to do what you want them to do too (not always the same thing) Engaging - Does the content hook the user and encourage repeat visits even when not in buying/action mode? Persuasive - Does it make the "sale"? Is the conversion rate optimal? WOM - Does the site encourage positive word of mouth? Having never been a judge at such an awards before I have no idea how much time and flexibility I will be allowed to apply the above criteria. Needless to say though bells and whistles are not enough. Worry ye not :) Hi Katri
At altex when we judge/evaluate client websites -using analytics, user testing and professional opinion- we generally look at the following aspects:
Visibility - how easy to find?
Accessibility - will it work in all browsers, cultures, modem speeds etc?
Credibility - does the site engender trust and demonstrate expertise?
Usability - is it easy for the user to do what they want and for them to do what you want them to do too (not always the same thing)
Engaging - Does the content hook the user and encourage repeat visits even when not in buying/action mode?
Persuasive - Does it make the “sale”? Is the conversion rate optimal?
WOM - Does the site encourage positive word of mouth?

Having never been a judge at such an awards before I have no idea how much time and flexibility I will be allowed to apply the above criteria.

Needless to say though bells and whistles are not enough. Worry ye not :)

]]> By: Katri http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-25954 Katri Mon, 25 Feb 2008 09:35:19 +0000 http://www.altex-marketing.com/kuldmuna-kandiline-muna-2008#comment-25954 I hope you will be THE JURY MEMBER who pays at least a tiny bit of attn to usability and commonsense website logic besides fancy (postmodern?)design, bells'n'whistles and like. Mystery meat navigation issues, etc? Please.... I hope you will be THE JURY MEMBER who pays at least a tiny bit of attn to usability and commonsense website logic besides fancy (postmodern?)design, bells’n'whistles and like. Mystery meat navigation issues, etc? Please….

]]>