Comments on: Mis teeb veebi kasutatavamaks? http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks Internet marketing news, views and other stuff related to the Baltics and beyond Thu, 29 Jul 2010 15:26:15 +0000 http://wordpress.org/?v=2.6.5 By: Erki http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-80480 Erki Fri, 30 Oct 2009 09:09:32 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-80480 Robin, you had a valid comment regarding the mambo-jambo of the outcome based projects. In general, management consulting and transaction advisory (M&A, acquisitions etc) consultants work often on the success-fee based contracts. Indeed, majority of the cases there is also retainer for every month/day/week based work done, yet the jack-pot comes after the project (incl. recommendations, action plan etc) have been delivered. In Transaction advisory, it is relatively easy as the end is either deal or no deal. Yet, in general management consulting it is also a fuzz and something difficult to measure. Therefore, often consultants also propose to help and carry through the implementations as then the results could be guaranteed even more. However, if not, then bottom-lines have to be agreed. E.g. out of which we start looking for the success and which parts or ports are actually then implemented. The rules have to relatively defined of the performance measurement. And, what Hegle said about the case studies - that is true. Yet often (depending on your CF) you can also agree that the sum of performance will be paid (after retainer or hourly fees) in some periods when the actual benefits realization is done by the client. Robin, you had a valid comment regarding the mambo-jambo of the outcome based projects. In general, management consulting and transaction advisory (M&A, acquisitions etc) consultants work often on the success-fee based contracts. Indeed, majority of the cases there is also retainer for every month/day/week based work done, yet the jack-pot comes after the project (incl. recommendations, action plan etc) have been delivered. In Transaction advisory, it is relatively easy as the end is either deal or no deal. Yet, in general management consulting it is also a fuzz and something difficult to measure. Therefore, often consultants also propose to help and carry through the implementations as then the results could be guaranteed even more. However, if not, then bottom-lines have to be agreed. E.g. out of which we start looking for the success and which parts or ports are actually then implemented. The rules have to relatively defined of the performance measurement.

And, what Hegle said about the case studies - that is true. Yet often (depending on your CF) you can also agree that the sum of performance will be paid (after retainer or hourly fees) in some periods when the actual benefits realization is done by the client.

]]> By: Hegle http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38961 Hegle Wed, 15 Oct 2008 08:53:50 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38961 I completely agree with Robin. We only can use case-studies and our own experience about "to be" performance.This is not precise and hardly enough for pay for performance agreement. That's why most usability consultants work on an hourly basis. I completely agree with Robin. We only can use case-studies and our own experience about “to be” performance.This is not precise and hardly enough for pay for performance agreement. That’s why most usability consultants work on an hourly basis.

]]> By: Robin Gurney http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38657 Robin Gurney Fri, 10 Oct 2008 13:49:05 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38657 making guarantees on the outcome of consultations is a brave thing to do. As with all "pay for performance" hybrids that we have used we have found guaranteeing improved bottom from usability, credibility and even visibility related consultancy particularly troublesome. Basically we can identify problems and guarantee that if you do x,y and z then you will get % improvement in "results/goals -however they are defined" BUT what happens when the client only follows advice x and y and forgets about z because of cost/time or other reason? what happens if the fixes cant be implemented for 6-9 months (easily possible in big organisations) How do those things affect the guarantee? Whose fault is it if a client does not follow all the advice? I have found payment for consultancy based on results requires a legal-mumbo-jumbo contract (which we hate) so we tend to avoid the scenario. Case studies and testimonials are usually enough for us to get a job but I applaud anyone who is prepared to make guarantees... good luck. Making guarantees on "campaigns" is MUCH easier. email, online PR, seo and SEM are all easily guaranteeable in fact we do that regularly if asked. making guarantees on the outcome of consultations is a brave thing to do. As with all “pay for performance” hybrids that we have used we have found guaranteeing improved bottom from usability, credibility and even visibility related consultancy particularly troublesome.

Basically we can identify problems and guarantee that if you do x,y and z then you will get % improvement in “results/goals -however they are defined” BUT
what happens when the client only follows advice x and y and forgets about z because of cost/time or other reason?

what happens if the fixes cant be implemented for 6-9 months (easily possible in big organisations)

How do those things affect the guarantee?

Whose fault is it if a client does not follow all the advice?

I have found payment for consultancy based on results requires a legal-mumbo-jumbo contract (which we hate) so we tend to avoid the scenario.

Case studies and testimonials are usually enough for us to get a job but I applaud anyone who is prepared to make guarantees… good luck.

Making guarantees on “campaigns” is MUCH easier. email, online PR, seo and SEM are all easily guaranteeable in fact we do that regularly if asked.

]]> By: Hegle http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38630 Hegle Fri, 10 Oct 2008 02:56:07 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38630 Whooohaa, mis siin toimub :) . Tänan teid Miki, Aabram, Kristjan ja Andrus. ma nüüd avan selle edit view ja annan endast parima, et seda viga eemaldada. Andke teada, kas läks paremaks. Olge tublid ja kambakat võite ikka teha, eriti kui on tegemist kasutatavusega :) . Whooohaa, mis siin toimub :) .

Tänan teid Miki, Aabram, Kristjan ja Andrus. ma nüüd avan selle edit view ja annan endast parima, et seda viga eemaldada. Andke teada, kas läks paremaks.

Olge tublid ja kambakat võite ikka teha, eriti kui on tegemist kasutatavusega :) .

]]> By: Miki http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38596 Miki Thu, 09 Oct 2008 13:23:36 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38596 teete tüdrukule kambakat siin või? :) kuigi tõsi ta on, et liigendus (boldid, bulletid jms) teeks asja kergemini hoomatavaks. eriti, kui lugejal ajaga kitsas käes. aga sisu oli ok! teete tüdrukule kambakat siin või? :)
kuigi tõsi ta on, et liigendus (boldid, bulletid jms) teeks asja kergemini hoomatavaks. eriti, kui lugejal ajaga kitsas käes. aga sisu oli ok!

]]> By: aabram http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38593 aabram Thu, 09 Oct 2008 12:42:20 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38593 Heh, tahtsin sedasama öelda, mis Andruski. Alguse lugesin huviga läbi, aga kui veerg muudkui jooksis ja jooksis liigendusteta ja esiletõsteteta, siis teise poole kerisin juba lugemata edasi, lootes lõpust kokkuvõtvaid punkte leida. Kontsentreeritumalt, palun. Heh, tahtsin sedasama öelda, mis Andruski. Alguse lugesin huviga läbi, aga kui veerg muudkui jooksis ja jooksis liigendusteta ja esiletõsteteta, siis teise poole kerisin juba lugemata edasi, lootes lõpust kokkuvõtvaid punkte leida. Kontsentreeritumalt, palun.

]]> By: kristjan http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38592 kristjan Thu, 09 Oct 2008 12:36:12 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38592 Ma tegin selle lingi lahti kolm korda ennem kui viitsin seda lugema hakkata. Siis lugesin ka kiirlugemisena selle läbi ja vaatasin, et Andrus on asjakohase kommentaari siia lõppu pannud, mis mulle kõige enam nüüd sellest tekstist meelde jääb. Ma tegin selle lingi lahti kolm korda ennem kui viitsin seda lugema hakkata. Siis lugesin ka kiirlugemisena selle läbi ja vaatasin, et Andrus on asjakohase kommentaari siia lõppu pannud, mis mulle kõige enam nüüd sellest tekstist meelde jääb.

]]> By: Andrus http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38588 Andrus Thu, 09 Oct 2008 10:34:10 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38588 Kui täitsa aus olla, siis jube jube pikk jutt ja kahtlen et keegi seda läbi viitsib lugeda. Läheb väga sellesse kategooriasse mida teevad paljud esinejad oma powerpoindi presentatsioonidega, et külvatakse infoga üle... Kui täitsa aus olla, siis jube jube pikk jutt ja kahtlen et keegi seda läbi viitsib lugeda.

Läheb väga sellesse kategooriasse mida teevad paljud esinejad oma powerpoindi presentatsioonidega, et külvatakse infoga üle…

]]> By: Usability Kitchen » Mis teeb veebi kasutatavamaks? http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38533 Usability Kitchen » Mis teeb veebi kasutatavamaks? Wed, 08 Oct 2008 14:00:05 +0000 http://www.altex-marketing.com/mis-teeb-veebi-kasutatavamaks#comment-38533 [...] See postitus ilmus originaalis Altex Marketing blogis [...] [...] See postitus ilmus originaalis Altex Marketing blogis [...]

]]>