Reval Hotels vajab e-turunduse juhti

Thursday, March 8, 2007 9:07 by Robin Gurney

NOTE: Reval Hotels is one of altex’s favourite clients and is progressively experimental and increasingly successful with its internet marketing activities.
Their team is great to work with and I have no doubt this would be a great opportunity to “shine” for the right person.
Apply now before it gets sent to the CV sites and pls mention you saw it on the altex blog.
Thx
Good luck.
Robin

INTRODUCTION

Reval Hotels is the leading hotel chain in the Baltics and operates nine hotels: four hotels in Estonia, two in Latvia and three in Lithuania. Reval Hotels are looking to expand in the region, operating two brands: Reval Hotels and Reval Inn, employing 1200 people and reporting a turnover of €70 million.

After the launch of our new website early this year, we are expanding the e-commerce team and are looking for a highly motivated, creative person to join us.

JOB DESCRIPTION

Position: e-Marketing Manager

Subordination: Director of e-Commerce and Revenue Management

1. Objectives

The e-Marketing Manager will be responsible for e-distribution activities relating to Reval Hotels’ and Reval Inn’s own sites. The e-commerce manager will conceive, implement and monitor e-marketing activities, online branding, coordinate and communicate with other departments to ensure the maximum amount of quality traffic and resulting sales are driven through the online channel.

2. Areas of Responsibility

2.1 Strategise, plan and execute e-marketing, merchandising, and promotional campaigns for the online travel product sites
2.2 Create, monitor, and optimize destination market-focused business plans based on customer demand, segmentation, market research, inventory assortment, and market dynamics.
2.3 Business planning activities will include defining objectives, creating the concepts, and working with cross functional team to execute the tactical plans.
2.4 Research, evaluate, negotiate, implement and measure success of marketing efforts including keyword campaigns/paid search, advertising and other opportunities.
2.5 Develop and execute marketing messages to increase traffic and conversion.
2.6 Manage overall process for e-mail campaigns from start to finish including management of outsourcing partners.
2.7 Develop seasonal product launches in collaboration with Sales, Marketing, and Revenue Management based on customer research and merchandising expertise
2.8 Analyse package sales, placement and products to solicit [better] offers from hotels and steer traffic to higher selling packages in order to increase sales
2.8.1 Use this data to create a more standardised product using tags: “stay for 3 nights, pay for 2”
2.9 Manage corporate content (i.e. corp. information, corp. banners, corp. offers), monitor and follow up with suppliers’ optimisation and web analytics for all of Reval Hotels’ and Reval Inn’s websites.
2.10 To ensure that the websites are aligned to the overall marketing programmes in terms of customer acquisition, retention and referral.
2.11 Manage all e-communications with customers in a way that supports the overall brand values.
2.12 Web navigation – entry points track and analyse.
2.13 Suggest and adjust strategy in cooperation with Director of e-Commerce and Revenue Management to improve and learn from various e-marketing efforts.
2.14 Monitor single image branding on all sales websites (including IDS, GDS and others) follow-up with hotels for improvement.
2.15 Create, select and liaise with partners to join our affiliate program
2.16 Create and implement a successful linking strategy with partners, as well as internal text links to improve navigation.
2.17 Proactively follow up of all our partners (SEO and other affiliates)
2.18 Select and implement mobile technologies as part of the sales and marketing toolbox.

3. Skills and Competencies

3.1 Bachelor’s degree in related field (marketing, advertising, media or similar) or equivalent experience.
3.2 Experience in creative marketing in any of the following fields: direct marketing / e-marketing /e-commerce.
3.3 Understanding and experience in business planning and implementation of strategic and tactical projects.
3.4 Attention to detail as well as problem-solving, research, analytical and organisational skills.
3.5 Strong interpersonal and communication skills, as well as the ability to work effectively in a team.
3.6 Must be proactive and have the ability to be a self-starter.
3.7 Fluent in English (written and oral), required. Russian, Finnish language proficiency is a plus.
3.8 Interest in or experience from the tourism industry is desired.

please send your CV and application to

Laidi.Ranisoo at revalhotels.com by 16th of March

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