Comments on: Socks, socks and more socks http://www.altex-marketing.com/socks-socks-and-more-socks Internet marketing news, views and other stuff related to the Baltics and beyond Wed, 08 Feb 2012 13:34:04 +0000 http://wordpress.org/?v=2.6.5 By: Robin Gurney http://www.altex-marketing.com/socks-socks-and-more-socks#comment-47 Robin Gurney Thu, 11 May 2006 17:04:00 +0000 http://www.altex-marketing.com/socks-socks-and-more-socks/#comment-47 That is the question: to be-rry or not to be-rry Sorry, very cheesy, whoops did it again...;) That is the question: to be-rry or not to be-rry

Sorry, very cheesy, whoops did it again…;)

]]> By: Chris Q http://www.altex-marketing.com/socks-socks-and-more-socks#comment-46 Chris Q Thu, 11 May 2006 07:19:12 +0000 http://www.altex-marketing.com/socks-socks-and-more-socks/#comment-46 Consumer research shows that 8 out of 10 people said that they were more likely to buy socks after they were shown a photo of socks with red berries in it . . . Research never lies ; - ) Consumer research shows that 8 out of 10 people said that they were more likely to buy socks after they were shown a photo of socks with red berries in it . . .

Research never lies ; - )

]]> By: Morten Kirckhoff http://www.altex-marketing.com/socks-socks-and-more-socks#comment-45 Morten Kirckhoff Wed, 10 May 2006 12:46:16 +0000 http://www.altex-marketing.com/socks-socks-and-more-socks/#comment-45 Competition is closing in... Five years in the on-line-sock-business, has been good, and the learning curve high. Here are 10 free pieces of advice for our new competitors: 1. Don't spend the money on clicks-advertising. Pay only if it converts to sales. 2. Make sure every shipment is profitable. Don't give it away! 3. Optimize your quality of the product. It's the only way to high retention rates. There's always a better deal somewhere. 4. Build strong alliances with someone who can drive traffic to you. People don't spend hours browsing sock sites alone. 5. Search engines? Don't know! 67 million sites on Google! Find a smarter way. 6. Win awards. Do something crazy, that will attract attention to your business. Ask your web agency for even crazier sh*t than a webgame. 7. Find a niche target audience. And aim everything at them. 8. Get volume going. Better bulk deals! 9. IPO? Aim for next quarter? 10. Quit the berries on those product pictures! How the hell did they get there in the first place? All the best, // Morten // Competition is closing in… Five years in the on-line-sock-business, has been good, and the learning curve high. Here are 10 free pieces of advice for our new competitors:

1. Don’t spend the money on clicks-advertising. Pay only if it converts to sales.
2. Make sure every shipment is profitable. Don’t give it away!
3. Optimize your quality of the product. It’s the only way to high retention rates. There’s always a better deal somewhere.
4. Build strong alliances with someone who can drive traffic to you. People don’t spend hours browsing sock sites alone.
5. Search engines? Don’t know! 67 million sites on Google! Find a smarter way.
6. Win awards. Do something crazy, that will attract attention to your business. Ask your web agency for even crazier sh*t than a webgame.
7. Find a niche target audience. And aim everything at them.
8. Get volume going. Better bulk deals!
9. IPO? Aim for next quarter?
10. Quit the berries on those product pictures! How the hell did they get there in the first place?

All the best,

// Morten //

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