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	<title>Comments on: How to win strategic investment?</title>
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	<pubDate>Wed, 08 Feb 2012 12:46:46 +0000</pubDate>
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		<title>By: Robin Gurney</title>
		<link>http://www.altex-marketing.com/strategic-investment#comment-62388</link>
		<dc:creator>Robin Gurney</dc:creator>
		<pubDate>Thu, 30 Apr 2009 07:36:34 +0000</pubDate>
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		<description>@Jüri: Great comments and absolutely right in general BUT altex does have some scalable stuff :) Its not just about consulting and service. We have events, data and software too.

Also ref consulting/servicesif you look at the big (international) ad and media agencies they are worried and need to expand into digital (they are already trying) and trying to replicate altex offerings will take a long time and money. One of them might think that buying a head start and competitive advantage makes sense.

We don't need the money for organic growth - this we manage fine alone.
We want money to accelerate growth of the more profitable and scalable elements and to launch new scalable offerings and expand to new markets.

Altex is perceived as purely an internet marketing agency but actually there is more...just not highly visible.

So we think that different elements of altex will (could) appeal to professional, private and strategic investors. Unpicking where the value lies for different investor types is what we hope the Connect Estonia event will help us with. perhaps it means spinning off daughter companies, not sure.

PS Sorry this comment did not get posted on time. Jüri you were right - Askimet spam filter got a bit over enthusiastic...</description>
		<content:encoded><![CDATA[<p>@Jüri: Great comments and absolutely right in general BUT altex does have some scalable stuff <img src='http://www.altex-marketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Its not just about consulting and service. We have events, data and software too.</p>
<p>Also ref consulting/servicesif you look at the big (international) ad and media agencies they are worried and need to expand into digital (they are already trying) and trying to replicate altex offerings will take a long time and money. One of them might think that buying a head start and competitive advantage makes sense.</p>
<p>We don&#8217;t need the money for organic growth - this we manage fine alone.<br />
We want money to accelerate growth of the more profitable and scalable elements and to launch new scalable offerings and expand to new markets.</p>
<p>Altex is perceived as purely an internet marketing agency but actually there is more&#8230;just not highly visible.</p>
<p>So we think that different elements of altex will (could) appeal to professional, private and strategic investors. Unpicking where the value lies for different investor types is what we hope the Connect Estonia event will help us with. perhaps it means spinning off daughter companies, not sure.</p>
<p>PS Sorry this comment did not get posted on time. Jüri you were right - Askimet spam filter got a bit over enthusiastic&#8230;</p>
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		<title>By: Jüri</title>
		<link>http://www.altex-marketing.com/strategic-investment#comment-62282</link>
		<dc:creator>Jüri</dc:creator>
		<pubDate>Wed, 29 Apr 2009 07:19:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.altex-marketing.com/?p=1327#comment-62282</guid>
		<description>Scalability, potential for huge margins, exponential growth of profitability etc are some of the keys for attracting the investment. External investors are usually not so interested in consulting companies, where productivity is linearly tied to number of people and their salaries. In consulting it is hard to get 10 or more time returns on your investment, especially if you are a VC or a professional angel. Also consulting companies are hard to exit. So a nice profitable consulting or professional services company is not very sexy as an investment object. 

Because of that companies like yours seem more appropriate not for professional investors, but purely private investors from your friends and family, or just wealthy individuals. They might not be so exit-driven, willing to look more for annual dividend profits and a nice continuous stream of income. 

Or, you should be very big, really big, hundreds of people instead of tens and uniqueness in some niche on world market. Baltic local small companies in most cases are not investable object anyway, just because of the size of the fishpond. 

Hopefully you will get good feedback on the Connect Estonia Springboard as well and let the participants there discuss these issues and evaluate scenarious.</description>
		<content:encoded><![CDATA[<p>Scalability, potential for huge margins, exponential growth of profitability etc are some of the keys for attracting the investment. External investors are usually not so interested in consulting companies, where productivity is linearly tied to number of people and their salaries. In consulting it is hard to get 10 or more time returns on your investment, especially if you are a VC or a professional angel. Also consulting companies are hard to exit. So a nice profitable consulting or professional services company is not very sexy as an investment object. </p>
<p>Because of that companies like yours seem more appropriate not for professional investors, but purely private investors from your friends and family, or just wealthy individuals. They might not be so exit-driven, willing to look more for annual dividend profits and a nice continuous stream of income. </p>
<p>Or, you should be very big, really big, hundreds of people instead of tens and uniqueness in some niche on world market. Baltic local small companies in most cases are not investable object anyway, just because of the size of the fishpond. </p>
<p>Hopefully you will get good feedback on the Connect Estonia Springboard as well and let the participants there discuss these issues and evaluate scenarious.</p>
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