Posts Tagged ‘eiaa’

European ad budgets shift online

Wednesday, April 22, 2009 13:42 No Comments

Up to 70% of European advertisers intend to increase online ad spend during 2009, as budgets continue to shift as a result of the recession.

The latest Ad Barometer from the European Interactive Advertising Association (EIAA) found budgets across the region were being reallocated from traditional media to online as the recession takes hold.
According to EIAA [...]

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