Uniquestay Hotels Vacancy for Internet Marketing Executive

Wednesday, June 18, 2008 14:00 by Robin Gurney

Uniquestay Hotels are a rapidly expanding young and enthusiastic group of hotels with 2 properties in Tallinn, one hotel in Vilnius and under development the first country club and spa in the Baltic states.
2 new brands are also under development in Estonia.
Internet booking engines currently provide 50% of our business and we see great opportunities to increase our market share through internet campaigns and SEO activities.

JOB DESCRIPTION

Position: e-Marketing Executive or Trainee
We are looking for either a trainee (who would be offered training by our agency partner, altex marketing) or an experienced internet marketer

Start date: ASAP

1. Objectives

Our new e-Marketer will liaise with our website development and internet marketing agencies to ensure our suite of websites perform well and add value to our business and clients’ experiences of our brands.
You will help create, plan, execute and measure various online marketing activities to ensure our websites:
- attract increasing volume of target users
- convert an increasing number of visitors to sales
- improve the online reputation of the company and its brands.

Trainee 700€ net during 3 month trial and training rising to 1000€
Experienced candidates 850€ net during 3 month trial rising to 1100+ € according to performance and ability

2. Areas of Responsibility (depends on your level of experience)

Help define the opportunity online for our business
-set e-marketing objectives
-evaluate performance
-assess marketplace

Select the right approach for our business
-define e-marketing strategy
-define customer value proposition
-define e-communication mix

Deliver results for our business
-implement e-marketing plan
-implement customer experience
-execute e-communications
-customer profiling-monitor, measure, improve

Areas of activity where you will be especially involved include:
Acquisition: Search engine marketing, search engine optimisation, link building, internet PR, social media interactions e.g. with blogs, MySpace etc.,viral marketing and interactive advertising.
Conversion: Accessibility, usability, content creation/specification

3. Skills and Competencies

Bachelor’s degree in marketing, advertising, media or similar or minimum 1 years experience of internet marketing.
A creative mind, a problem solver, a can do attitude.
A friendly manner
Understanding of business goals and the ability to relate internet marketing activities to help reach them
Good research, analytical and organisational skills.
Strong communication skills, as well as the ability to work effectively in a team.
Must be proactive and have the ability to be a self-starter.
Excellent Estonian and English (written and oral), required.
Russian, Latvian or Lithuanian language proficiency is a plus.
Interest in or experience of the tourism industry is desired.

For further information contact Tõnis Hinnosaar at our internet marketing agency partner altex marketing tonis@altex.ee
If you wish to apply then send me an email saying why you want the job and attach your CV

Paul Taylor
Member of the Board
Uniquestay Hotels
Email: paul [at] uniquestay.com

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One Response to “Uniquestay Hotels Vacancy for Internet Marketing Executive”

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