Volvo focus on digital marketing (SEO and social media)Wednesday, April 29, 2009 12:40 by Robin Gurney
Volvo restructures marketing budget to focus on digital
Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.
The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media agency on a project-by-project basis, including its Volvo C30 campaign.
Last year Volvo spent £19.75m on advertising, excluding paid search. Of this, internet accounted for just 3%, or £695,500.
Anita Fox, Volvo UK’s head of marketing communications, said that while the company has revised downwards its overall marketing spend for the year, channels such as natural search and social media have seen their budgets increased.
“While we’ve always focused on SEO, as we revise budgets we’re putting more focus on the digital area, including natural search and social media,” she said.
My comment: I think one of the key points here is that its a MEDIA agency handling SEO and Social Media. Estonian media agencies are welcome to talk to us about partnering in these areas as they are missing potential revenue streams that could be important give the crunch on ad budgets. We are experienced in these Search and social media marketing online and happy to supply the hands or brains.. or provide training.. as required.