Comments on: Wanted: Internet Manager

By: Jüri Kaljundi

Jüri Kaljundi — Mon, 30 Oct 2006 19:29:31 +0000

What do you mean by “the largest electronic retailer”? They are a marketing consulting company as far as I know - can that be called retailing?

By: Rok Hrastnik

Rok Hrastnik — Tue, 31 Oct 2006 07:28:08 +0000

Studio Moderna is not a marketing consulting company. It’s core business is DRTV (Direct Response Television) for its own brands, such as Top Shop, Dormeo, Kosmodisk, Rovus and others, which it combines with online marketing, homeshopping, direct mail, print, catalogue, retail & wholesale and of course telemarketing, which is our backbone.

By: Robin Gurney

Robin Gurney — Tue, 31 Oct 2006 11:21:22 +0000

Thanks for clarifying that Rok.
Jüri makes a good point though generally.

When a company sells its own brands and other peoples then it comes down to the individual business relationships. I do not not know about SM but some companies make their own products, commission others, represent others, buy/sell others.

Some supermarkets who resell/retail other brands also ask for money to run special POS promoting a specific product. Getting home page real estate on some e-stores can come with a premium price ticket attached.

Not my field but I think the lines are blurring..

By: Rok Hrastnik

Rok Hrastnik — Tue, 31 Oct 2006 21:36:21 +0000

Robin, you are absolutely correct.

And it is also quite possible that Studio Moderna EE might offer some marketing consultancy services, although I’m not sure about that. If they do, it’s out of my area of responsibility (direct online sales of our products and brands).

In our case, looking just at our core business, Top Shop is our “retail” brand, sold primarily through electronic means (DRTV as such is an electronic media), through which we offer sourced products from different suppliers, while Dormeo, Rovus and Kosmodisk are our own propietary brands.

But yes, most definetly, the retailing market is becoming increasingly complex.