Export marketing online
Export marketing is when a company tries to increase sales outside their domestic market whilst maintaining production within the country.
Typically a company will seek financial support from a government agency like Enterprise Estonia and join a foreign trade (selling) mission or exhibition.
Another common tactic is for companies to participate in domestic exhibitions/events where the Chamber of Commerce or a Trade Council has attracted foreign buyers to meet the exporters.
Sampling, brochure distribution (CD Roms and Videos too) are popular too.
And the role of the internet is growing.
It is now essential for exporters to have a website.
Why?
Because if you, as an Estonian exporter, want to take full advantage of the growing use of internet usage by buyers then your website must be:
1. Easy-to-use
2. Easy-to-understand
3. Technically accessible
4. Credible
5. Engaging & Persuasive
6. Highly visible (easy-to-find)
Plus you should create a well thought out content strategy so potential (and existing) clients, the press, partners and any other stakeholders can find what they need and want…easily.
If you get it right the there are some major benefits.
You can:
1. Enagage with potential new clients in foreign markets without leaving Estonia
2. Communicate with customers and prospects in a cost-efficient way
3. Improve your credibility and reputation for modernity
4. Create a professional image of a being a ’significant company’
5. Promote new products and services, quickly and cheaply
6. Sell online (actual transactions i.e. e-commerce)
7. Attract partner enquiries and manage a partner network
8. Distribute important company news and positioning material to the media
