What is internet marketing?

A website must do three things well to get the maximum return on investment:

1. Attract and engage targeted visitors
2. Convert primary audiences to action takers
3. Generate referrals and word of mouth

I define internet marketing as:

The art & science of website development and promotion to support, enhance or achieve the overall marketing & communications goals of your company.

Great internet marketing for business is about:

1. Making your website work harder for your business by satisfying the needs and desires of your visitors
2. Professional discipline that crosses the boundaries of ICT (Information and Communication Technologies) and marketing
3. Testing & tuning (like any marketing discipline)
4. An artistic/intuitive touch (internet marketing is not an exact science)
5. Continual professional development: Research, study, training and experience
6. Remembering that your competitors are just one click away