Comments on: Why banner ads don’t work?

By: PR Marketing Tips: Banner Advertising

PR Marketing Tips: Banner Advertising — Mon, 03 Aug 2009 07:35:06 +0000

[...] Banners with dynamic images (Flash animation, video) have a greater impact than stating banners. This doesn’t include banners with flickering messages like “new”, “click here” etc – which are purely annoying. [...]

By: Kris

Kris — Wed, 15 Apr 2009 12:19:41 +0000

Eyeballs are as attracted to the “flashiness” of the banner as much as the CTR or campaign efficiency is related to the level of technical innovation behind it. It helps, no doubt, but is far from the absolute truth.

Take a look at any of the studies – banners, that either mimic content or/and are related to the topic/content, get not only most of the clicks but the best quality of attention, especially if they are not overly flashy/blinking. Reason: brain views it as ‘possible content’ rather than dismissing immediately as ‘commercial’.

Eyetracking studies also demonstrate that faces and eyes – if the person on the photo is looking directly at you – get the best quality of attention (and as much as boobs).

But that is irrelevant – you do not need ANY traffic, you need the right kind of traffic. 3 clicks from people who all buy your product is better than 100 clicks from those who never will.

By: AP

AP — Mon, 30 Mar 2009 21:01:50 +0000

One thing I wouldn’t agree is “Too much flashy graphical imagery”. The fact is that you absolutely have to be extremely flashy, to stand out with a limited size banner, next to other attractive content… You have to attract eyeballs. And once you have the attention (mouseover or click or smth), you can start saying what you really wanted to say about your product. The easiest way to attract attention is still naked women, and it still works But if your corporate image does not fit with bare flesh, your AD must do a bit more work to put out something attractive. And if he cannot deliver something that would be the most eye-catching element on the webpage, then banner advertising is just not feasible for you.

By: Robin Gurney

Robin Gurney — Mon, 09 Mar 2009 07:18:46 +0000

Fair point Margus but to avoid confusion with offline lets say I should have said “digital/online display ads”.

By: What are the Types of Affiliate Programs and Different Marketing Opportunities? | Affiliate Payload Review

Sun, 08 Mar 2009 09:17:06 +0000

[...] Why banner ads don’t work? [...]

By: Margus

Margus — Sat, 07 Mar 2009 06:28:19 +0000

Forget “banner”. Question is about “Ad”. “Ad” is working or not - this is the question.